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    Start Over You searched for: Subject Term consumers Remove constraint Subject Term: consumers Subject Term buying behavior Remove constraint Subject Term: buying behavior Journal Title Public Relations Tips for Dairymen Remove constraint Journal Title: Public Relations Tips for Dairymen

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    1. It's risky to put too much faith in any one theory of how human beings behave

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    2. We need to know more about the individual decision-making processes to be effective

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    3. "Grandma surveys" seldom meet the test of being competent studies of what people think

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