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    Start Over You searched for: Subject Term consumers Remove constraint Subject Term: consumers Subject Term audiences Remove constraint Subject Term: audiences Journal Title Public Relations Tips for Dairymen Remove constraint Journal Title: Public Relations Tips for Dairymen

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    1. Know your target and aim for it; don't direct messages to the wrong audiences

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    2. Standards by which people judge ideas determine communication effectiveness

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    3. The customer may not always be right, but it pays to know what he really thinks

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    4. Crying towel is not the flag to wave to win consumer attention and improved prices

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