1. For best results, define carefully what reaction you expect from your audience Collection: Agricultural Communications Documentation Center (ACDC) Contributers: American Dairy Association (author) Format: Journal article Publication Date: 1964 Published: USA: American Dairy Association, Chicago, Illinois Location: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 140 Document Number: C21318 Journal Title: Public Relations Tips for Dairymen Journal Title Details: 4[1] : 1-4
2. Who you reach - not always how many - is the key to successful communications Collection: Agricultural Communications Documentation Center (ACDC) Contributers: American Dairy Association (author) Format: Journal article Publication Date: 1963 Published: USA: American Dairy Association, Chicago, Illinois Location: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 140 Document Number: C21306 Journal Title: Public Relations Tips for Dairymen Journal Title Details: 3(1) : 1-4
