1. For best results, define carefully what reaction you expect from your audience Collection: Agricultural Communications Documentation Center (ACDC) Contributers: American Dairy Association (author) Format: Journal article Publication Date: 1964 Published: USA: American Dairy Association, Chicago, Illinois Location: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 140 Document Number: C21318 Journal Title: Public Relations Tips for Dairymen Journal Title Details: 4[1] : 1-4
2. Telling agriculture's story involves more than shouting "food is a bargain" Collection: Agricultural Communications Documentation Center (ACDC) Contributers: American Dairy Association (author) Format: Journal article Publication Date: 1963-05 Published: USA: American Dairy Association, Chicago, Illinois Location: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 140 Document Number: C21310 Journal Title: Public Relations Tips for Dairymen Journal Title Details: 3(5) : 1-4
