1. Develop your message very carefully after you determine your audience Collection: Agricultural Communications Documentation Center (ACDC) Contributers: American Dairy Association (author) Format: Journal article Publication Date: 1962-04 Published: USA: American Dairy Association, Chicago, Illinois Location: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 140 Document Number: C21296 Journal Title: Public Relations Tips for Dairymen Journal Title Details: 2(4) : 1-3