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    Start Over You searched for: Subject Term appeals (message) Remove constraint Subject Term: appeals (message) Journal Title Public Relations Tips for Dairymen Remove constraint Journal Title: Public Relations Tips for Dairymen

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    1. Dairymen should work to make a good thing better through positive thinking and action

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    2. Can we try to change the milk image to avoid milk being rated as "child's food"?

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    3. For best results, define carefully what reaction you expect from your audience

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    4. Teach by setting good examples: know and use dairy products whenever possible

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    5. Pinpointing the "Opinion Leaders" is not easy, but you can communicate with them

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    6. Telling agriculture's story involves more than shouting "food is a bargain"

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    7. Accentuating the positive will help eliminate or devalue the negative

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    8. Communications and attitude studies offer helpful ideas for your planning

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    9. Who you reach - not always how many - is the key to successful communications

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    10. Don't be a pot calling the kettle black - dairymen don't have to be fact-stretchers

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