147 p., Discusses how blackness, femaleness and Puerto Ricanness (national identity) is presented in commercial media in Puerto Rico. National identity, no matter how differently defined, is often constructed through claims to heritage, "roots," tradition, and descent. In the western world, these claims, almost inevitably allude to questions of "race." In Puerto Rico, it is the mixture of the Spanish, the Taino Indian, and the African, which come to epitomize the racial/traditional stock out of which "the nation" is constructed, defended, and naturalized. This mixture is often represented by images, statues, murals across the island that display the three racialized representatives, as the predecessors of the modern, racially mixed Puerto Rican people. In their portrayals of black women, figures as Mama Ines (the mammy) and fritoleras (women who cook and sell codfish fritters), Caribbean Negras (Black Caribbean women) contemporary media draw upon familiar representations to make black women bodies intelligible to Puerto Rican audiences.
