Author comments on changes in terms being used, such as: producers for farmers, units for hog barns, operations for farms, commodities for crops, FFA for Future Farmers, College of Food, Agricultural and Environmental Sciences for College of Agriculture.
Author expresses concern about a trend toward agricultural names for housing developments in urban areas. Examples: Green Pastures, Scott Farms, Shepherd's Landing, Walker Meadows. "As a member of the farming minority, I'm offended."
Author suggests that it may be time to drop the term "precision agriculture" because farmers are much more precise than ever before. "When does a technology become mainstream?"
Aerial photographs of farms over time (1939, 1962, 1968 and 1995 in this case example) help reveal reasons for yield variability and help guide farmers in making decisions.
Editorial comments positively on a course in agricultural journalism being taught at the University of Wisconsin. Cites need for more farmers to write for their farm papers.
Report on viral marketing campaigns that use video on the Web. Cites two examples: TractorChasers.com, used by John Deere to stimulate interest in a new line of tractors, and Blimp Chasers, used by Syngenta to create interest in a seed treatment for the cotton market.
