1. Direct-to-consumer marketing brings huge gains to the industry: The evolution of produce departments - part 2 Collection: Agricultural Communications Documentation Center (ACDC) Contributers: Kresin, Janice M. (author) Format: Journal article Publication Date: 2020-11-09 Published: USA Location: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 202 Document Number: D11938 Journal Title: Packer Notes: Online from publication. 1 page., Describes growth of consumption of fresh fruit and vegetables in the U.S., beginning in 1970 with introduction of the popular Miss Chiquita character and follow-up promotional efforts.