1. Media's role in enhancing sustainable development in Zambia
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Young, Carrie (author) and McComas, Katherine (author)
- Format:
- Article
- Publication Date:
- 2016
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 152 Document Number: D11602
- Journal Title:
- Mass Communication and Society
- Journal Title Details:
- 19(5) : 626-649
- Notes:
- 25 pages., Online via UI e-subscription, Researchers evaluated the role of media through qualitative feedback from smallholder farmers identified by Community Markets for Conservation through radio programming efforts involving sustainable agriculture. Results demonstrated the centrality of the radio programming alongside other forms of communication such as extension and farmer-to-farmer communication, as well as written and visual communication.