Journal Title: Marketing and Media Decisions

2. Just how readable are farm publications?

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Fraser, Art (author / Vice President - General Manager, Marsteller Inc., Agri-Marketing Group) and Vice President - General Manager, Marsteller Inc., Agri-Marketing Group
Format:: Journal article
Publication Date:: 1980-11
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 77 Document Number: C04262
Journal Title:: Marketing and Media Decisions
Journal Title Details:: 15(11) : 104-106

3. The Katz tv farm study

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Pratt, Joe (author / Vice President - Media, CMF&Z, Cedar Rapids, IA) and Vice President - Media, CMF&Z, Cedar Rapids, IA
Format:: Journal article
Publication Date:: 1980-09
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 77 Document Number: C04263
Journal Title:: Marketing and Media Decisions
Journal Title Details:: 15(9) : 100-101

4. Final equation in farm media must be based on specific market facts

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Taylor, Paulette (author / Associate media Director, Agricultural Division, Bozell & Jacobs) and Associate media Director, Agricultural Division, Bozell & Jacobs
Format:: Journal article
Publication Date:: 1980-08
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 77 Document Number: C04264
Journal Title:: Marketing and Media Decisions
Journal Title Details:: 15(8) : 84-86

5. Count-pass-along for agricultural magazine

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Tiedemann, Tom (author / Vice President - Media and Research Director, Bader, Rutler & Associates, Inc., Brookfield, WI) and Vice President - Media and Research Director, Bader, Rutler & Associates, Inc., Brookfield, WI
Format:: Journal article
Publication Date:: 1980-07
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 77 Document Number: C04265
Journal Title:: Marketing and Media Decisions
Journal Title Details:: 15(7) : 95-96

6. Special ad/program mix for special audience (agri-media)

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Stober, Mark A. (author / Vice President - Director, Telecommunication Services, Sarkett & Associates, Inc., Chicago) and Vice President - Director, Telecommunication Services, Sarkett & Associates, Inc., Chicago
Format:: Journal article
Publication Date:: 1983-07
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 77 Document Number: C04266
Journal Title:: Marketing and Media Decisions
Journal Title Details:: 18(7) : 164-165

7. Farms study impacts evaluation practices

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Held, George (author / Planner, Market and Media Services, CMF&Z, Division of Y&R, Cedar Rapids, IA) and Planner, Market and Media Services, CMF&Z, Division of Y&R, Cedar Rapids, IA
Format:: Journal article
Publication Date:: 1983-10
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 77 Document Number: C04267
Journal Title:: Marketing and Media Decisions
Journal Title Details:: 18(10) : 102-106

8. Perception means profit (farm advertising)

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Harrison, Susan (author / Vice President - Media Director, Davis Harrison Advertising, Chicago) and Vice President - Media Director, Davis Harrison Advertising, Chicago
Format:: Journal article
Publication Date:: 1983-02
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 77 Document Number: C04268
Journal Title:: Marketing and Media Decisions
Journal Title Details:: 18(2) : 95-96

9. Ag publisher's point of view

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Dolinky, Mel (author / Media Director, Bader Rutter, Brookfield, WI) and Media Director, Bader Rutter, Brookfield, WI
Format:: Journal article
Publication Date:: 1983-03
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 77 Document Number: C04269
Journal Title:: Marketing and Media Decisions
Journal Title Details:: 18(3) : 110-112

10. Every year has twelve months (agricultural advertising)

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Sandefur, Rose (author / Ag Media Supervisor, Marstellar, Chicago) and Ag Media Supervisor, Marstellar, Chicago
Format:: Journal article
Publication Date:: 1983-06
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 77 Document Number: C04270
Journal Title:: Marketing and Media Decisions
Journal Title Details:: 18(6) : 98-101

11. CAMS is here : do we need it? (Comprehensive Agri Media Study, farm radio)

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Dolinky, Mel (author / Media Director, Bader Rutter, Brookfield, WI) and Media Director, Bader Rutter, Brookfield, WI
Format:: Journal article
Publication Date:: 1983-09
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 77 Document Number: C04271
Journal Title:: Marketing and Media Decisions
Journal Title Details:: 18(9) : 86-88

12. Questions about new farm radio research

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Tiedemann, Tom (author / Vice President - Media and Research Director, Bader, Rutler & Associates, Inc., Brookfield, WI) and Vice President - Media and Research Director, Bader, Rutler & Associates, Inc., Brookfield, WI
Format:: Journal article
Publication Date:: 1980-12
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 77 Document Number: C04272
Journal Title:: Marketing and Media Decisions
Journal Title Details:: 15(12) : 93

13. Agri-media is changing : here's how

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Dolinky, Mel (author / Media Director, Bader Rutter, Brookfield, WI) and Media Director, Bader Rutter, Brookfield, WI
Format:: Journal article
Publication Date:: 1981
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 77 Document Number: C04273
Journal Title:: Marketing and Media Decisions
Journal Title Details:: 16(1) : 98-100

14. Importance of looking beyond the numbers (circulation, agricultural magazine)

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Pratt, Joe (author / Vice President - Media, CMF&Z, Cedar Rapids, IA) and Vice President - Media, CMF&Z, Cedar Rapids, IA
Format:: Journal article
Publication Date:: 1981-02
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 77 Document Number: C04274
Journal Title:: Marketing and Media Decisions
Journal Title Details:: 16(2) : 90-92

15. Doane/Telmar link points to new "impact" norms

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Harrison, Susan (author / Vice President - Media Director, Davis Harrison Advertising, Chicago) and Vice President - Media Director, Davis Harrison Advertising, Chicago
Format:: Journal article
Publication Date:: 1981-03
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 77 Document Number: C04275
Journal Title:: Marketing and Media Decisions
Journal Title Details:: 16(3) : 106-110

16. Agri-media planners can fool clients - but not indefinitely

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Tiedemann, Tom (author / Vice President - Media and Research Director, Bader, Rutler & Associates, Inc., Brookfield, WI) and Vice President - Media and Research Director, Bader, Rutler & Associates, Inc., Brookfield, WI
Format:: Journal article
Publication Date:: 1981-04
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 77 Document Number: C04276
Journal Title:: Marketing and Media Decisions
Journal Title Details:: 16(4) : 94-96

17. Focus on the human side (agricultural media)

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Fraser, Art (author / Vice President - General Manager, Marsteller Inc., Agri-Marketing Group) and Vice President - General Manager, Marsteller Inc., Agri-Marketing Group
Format:: Journal article
Publication Date:: 1981-05
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 77 Document Number: C04277
Journal Title:: Marketing and Media Decisions
Journal Title Details:: 16(5) : 95-97

18. "... but we can't afford it!" (agricultural advertising)

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Gaylord, Roger (author / Vice President - Director of Media, Bozell & Jacobs, Omaha, NE) and Vice President - Director of Media, Bozell & Jacobs, Omaha, NE
Format:: Journal article
Publication Date:: 1981-06
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 77 Document Number: C04278
Journal Title:: Marketing and Media Decisions
Journal Title Details:: 16(6) : 109, 208

19. Tv or not tv - is that the question?

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Dolinky, Mel (author / Media Director, Bader Rutter, Brookfield, WI) and Media Director, Bader Rutter, Brookfield, WI
Format:: Journal article
Publication Date:: 1981-07
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 77 Document Number: C04279
Journal Title:: Marketing and Media Decisions
Journal Title Details:: 16(7) : 183-185

20. Are ag advertisers using 25 year old technology?

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Harrison, Susan (author / Vice President - Media Director, Davis Harrison Advertising, Chicago) and Vice President - Media Director, Davis Harrison Advertising, Chicago
Format:: Journal article
Publication Date:: 1981-08
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 77 Document Number: C04280
Journal Title:: Marketing and Media Decisions
Journal Title Details:: 16(8) : 103

21. 1982's creative precedent - revisited (agricultural advertising)

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Tiedemann, Tom (author / Vice President - Media and Research Director, Bader, Rutler & Associates, Inc., Brookfield, WI) and Vice President - Media and Research Director, Bader, Rutler & Associates, Inc., Brookfield, WI
Format:: Journal article
Publication Date:: 1981-09
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 77 Document Number: C04281
Journal Title:: Marketing and Media Decisions
Journal Title Details:: 16(9) : 98-100

22. North vs. South and vice versa (agricultural media)

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Fraser, Art (author / Vice President - General Manager, Marsteller Inc., Agri-Marketing Group) and Vice President - General Manager, Marsteller Inc., Agri-Marketing Group
Format:: Journal article
Publication Date:: 1981-10
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 77 Document Number: C04282
Journal Title:: Marketing and Media Decisions
Journal Title Details:: 16(10) : 102-106

23. using non-farm radio to reach the farm market

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Dolinky, Mel (author / Media Director, Bader Rutter, Brookfield, WI) and Media Director, Bader Rutter, Brookfield, WI
Format:: Journal article
Publication Date:: 1981-11
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 77 Document Number: C04283
Journal Title:: Marketing and Media Decisions
Journal Title Details:: 16(11) : 86-88

24. A little knowledge is a dangerous thing ... (agricultural media)

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Harrison, Susan (author / Vice President - Media Director, Davis Harrison Advertising, Chicago) and Vice President - Media Director, Davis Harrison Advertising, Chicago
Format:: Journal article
Publication Date:: 1981-12
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 77 Document Number: C04284
Journal Title:: Marketing and Media Decisions
Journal Title Details:: 16(12) : 86-90

25. Coming media evolution in the farm markets

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Tiedemann, Tom (author / Vice President - Media and Research Director, Bader, Rutler & Associates, Inc., Brookfield, WI) and Vice President - Media and Research Director, Bader, Rutler & Associates, Inc., Brookfield, WI
Format:: Journal article
Publication Date:: 1982
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 77 Document Number: C04285
Journal Title:: Marketing and Media Decisions
Journal Title Details:: 17(1) : 79-80

26. A newcomer's observations (agricultural media)

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Arrigo, Karalee (author / Media Supervisor, Marsteller, Chicago) and Media Supervisor, Marsteller, Chicago
Format:: Journal article
Publication Date:: 1982-02
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 77 Document Number: C04286
Journal Title:: Marketing and Media Decisions
Journal Title Details:: 17(2) : 101-102

27. Clutter can kill your clout (agricultural media)

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Dolinky, Mel (author / Media Director, Bader Rutter, Brookfield, WI) and Media Director, Bader Rutter, Brookfield, WI
Format:: Journal article
Publication Date:: 1982-03
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 77 Document Number: C04287
Journal Title:: Marketing and Media Decisions
Journal Title Details:: 17(3) : 104

28. This is a test (agricultural advertising, media)

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Harrison, Susan (author / Vice President - Media Director, Davis Harrison Advertising, Chicago) and Vice President - Media Director, Davis Harrison Advertising, Chicago
Format:: Journal article
Publication Date:: 1982-04
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 77 Document Number: C04288
Journal Title:: Marketing and Media Decisions
Journal Title Details:: 17(4) : 91

29. Putting Starch in farm media

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Tiedemann, Tom (author / Vice President - Media and Research Director, Bader, Rutler & Associates, Inc., Brookfield, WI) and Vice President - Media and Research Director, Bader, Rutler & Associates, Inc., Brookfield, WI
Format:: Journal article
Publication Date:: 1982-05
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 77 Document Number: C04289
Journal Title:: Marketing and Media Decisions
Journal Title Details:: 17(5) : 92-93

30. Is enough, enough, or too much? (agricultural media)

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Dolinky, Mel (author / Media Director, Bader Rutter, Brookfield, WI) and Media Director, Bader Rutter, Brookfield, WI
Format:: Journal article
Publication Date:: 1982-07
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 77 Document Number: C04290
Journal Title:: Marketing and Media Decisions
Journal Title Details:: 17(8) : 180-182

31. Myths of agricultural tv advertising

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Reiss, Alan (author / Senior Vice President, Creamer, Inc.) and Senior Vice President, Creamer, Inc.
Format:: Journal article
Publication Date:: 1982-09
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 77 Document Number: C04291
Journal Title:: Marketing and Media Decisions
Journal Title Details:: 17(10) : 85-89

32. The ag media market expands

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Dolinky, Mel (author / Media Director, Bader Rutter, Brookfield, WI) and Media Director, Bader Rutter, Brookfield, WI
Format:: Journal article
Publication Date:: 1982-11
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 77 Document Number: C04292
Journal Title:: Marketing and Media Decisions
Journal Title Details:: 17(13) : 96-100

33. Everything's up-to-date in Kansas City

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: Journal article
Publication Date:: 1980
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 49 Document Number: C00179
Journal Title:: Marketing and Media Decisions
Journal Title Details:: 15(6):76-78,l58
Notes:: James F. Evans Collection

34. The farmer - a moving target

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Pratt, J. (author)
Format:: Journal article
Publication Date:: 1980
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 51 Document Number: C00465
Journal Title:: Marketing and Media Decisions
Journal Title Details:: 15(4): 86-88
Notes:: AgComm teaching

35. "Farm ADI's the way to pinpoint today's ag market."

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Fraser, A. (author)
Format:: Journal article
Publication Date:: 1980
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 51 Document Number: C00466
Journal Title:: Marketing and Media Decisions
Journal Title Details:: 15(6): 92-94
Notes:: AgComm teaching

36. Farm market and media : America's biggest business

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: Journal article
Publication Date:: 1980
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 55 Document Number: C01286
Journal Title:: Marketing and Media Decisions
Journal Title Details:: 15(1):91-110
Notes:: AgComm Teaching

37. When it comes to selling - Fletcher/Mayo no hayseed

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Mayo, G. (author / Fletcher/Mayo Associates, St. Joseph, MO.) and Fletcher/Mayo Associates, St. Joseph, MO.
Format:: Journal article
Publication Date:: 1983
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 55 Document Number: C01297
Journal Title:: Marketing and Media Decisions
Journal Title Details:: (June 1983) : 170-176
Notes:: AgComm Teaching

38. 25 years of 'Muddy Boots' : new agri-marketing; sample of Fletcher/Mayo success

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: Journal article
Publication Date:: 1983
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 57 Document Number: C01492
Journal Title:: Marketing and Media Decisions
Journal Title Details:: (June 1983): 172, 174
Notes:: AgComm Teaching

39. Special ad/program mix for special audience

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Stober, Mark A. (author / VP-Director, Telecommunication Services, Sarkett & Associates, Inc., Chicago) and VP-Director, Telecommunication Services, Sarkett & Associates, Inc., Chicago
Format:: Journal article
Publication Date:: 1983
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 69 Document Number: C02962
Journal Title:: Marketing and Media Decisions
Journal Title Details:: 18(7) : 164-165
Notes:: James F. Evans Collection

40. Refining the rules of the radio game

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Dolinky, Mel (author / Media Director, Fletcher/Mayo, St. Joseph, MO) and Media Director, Fletcher/Mayo, St. Joseph, MO
Format:: Journal article
Publication Date:: 1980-05
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 74 Document Number: C03775
Journal Title:: Marketing and Media Decisions
Journal Title Details:: 15(5) : 94-95
Notes:: James F. Evans Collection

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