Journal Title: Marketing and Media Decisions

Start Over Journal Title Marketing and Media Decisions

1. Farms study impacts evaluation practices

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Held, George (author / Planner, Market and Media Services, CMF&Z, Division of Y&R, Cedar Rapids, IA) and Planner, Market and Media Services, CMF&Z, Division of Y&R, Cedar Rapids, IA
Format:: Journal article
Publication Date:: 1983-10
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 77 Document Number: C04267
Journal Title:: Marketing and Media Decisions
Journal Title Details:: 18(10) : 102-106

2. CAMS is here : do we need it? (Comprehensive Agri Media Study, farm radio)

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Dolinky, Mel (author / Media Director, Bader Rutter, Brookfield, WI) and Media Director, Bader Rutter, Brookfield, WI
Format:: Journal article
Publication Date:: 1983-09
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 77 Document Number: C04271
Journal Title:: Marketing and Media Decisions
Journal Title Details:: 18(9) : 86-88

3. Special ad/program mix for special audience (agri-media)

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Stober, Mark A. (author / Vice President - Director, Telecommunication Services, Sarkett & Associates, Inc., Chicago) and Vice President - Director, Telecommunication Services, Sarkett & Associates, Inc., Chicago
Format:: Journal article
Publication Date:: 1983-07
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 77 Document Number: C04266
Journal Title:: Marketing and Media Decisions
Journal Title Details:: 18(7) : 164-165

4. Every year has twelve months (agricultural advertising)

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Sandefur, Rose (author / Ag Media Supervisor, Marstellar, Chicago) and Ag Media Supervisor, Marstellar, Chicago
Format:: Journal article
Publication Date:: 1983-06
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 77 Document Number: C04270
Journal Title:: Marketing and Media Decisions
Journal Title Details:: 18(6) : 98-101

5. Guest Editor Glenn Mayo, the no nonsense exec vp for Fletcher/Mayo/Associates talks about agrimarketing

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: unknown
Publication Date:: 1983-06
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 197 Document Number: D09622
Journal Title:: Marketing and Media Decisions
Notes:: Nine-page section in the magazine., Perspectives on the food and fiber sector of society, agricultural advertising, rural media, advertising techniques, audience understanding and other aspects.

6. Ag publisher's point of view

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Dolinky, Mel (author / Media Director, Bader Rutter, Brookfield, WI) and Media Director, Bader Rutter, Brookfield, WI
Format:: Journal article
Publication Date:: 1983-03
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 77 Document Number: C04269
Journal Title:: Marketing and Media Decisions
Journal Title Details:: 18(3) : 110-112

7. Perception means profit (farm advertising)

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Harrison, Susan (author / Vice President - Media Director, Davis Harrison Advertising, Chicago) and Vice President - Media Director, Davis Harrison Advertising, Chicago
Format:: Journal article
Publication Date:: 1983-02
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 77 Document Number: C04268
Journal Title:: Marketing and Media Decisions
Journal Title Details:: 18(2) : 95-96

8. 25 years of 'Muddy Boots' : new agri-marketing; sample of Fletcher/Mayo success

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: Journal article
Publication Date:: 1983
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 57 Document Number: C01492
Journal Title:: Marketing and Media Decisions
Journal Title Details:: (June 1983): 172, 174
Notes:: AgComm Teaching

9. Special ad/program mix for special audience

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Stober, Mark A. (author / VP-Director, Telecommunication Services, Sarkett & Associates, Inc., Chicago) and VP-Director, Telecommunication Services, Sarkett & Associates, Inc., Chicago
Format:: Journal article
Publication Date:: 1983
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 69 Document Number: C02962
Journal Title:: Marketing and Media Decisions
Journal Title Details:: 18(7) : 164-165
Notes:: James F. Evans Collection

10. When it comes to selling - Fletcher/Mayo no hayseed

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Mayo, G. (author / Fletcher/Mayo Associates, St. Joseph, MO.) and Fletcher/Mayo Associates, St. Joseph, MO.
Format:: Journal article
Publication Date:: 1983
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 55 Document Number: C01297
Journal Title:: Marketing and Media Decisions
Journal Title Details:: (June 1983) : 170-176
Notes:: AgComm Teaching

11. The ag media market expands

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Dolinky, Mel (author / Media Director, Bader Rutter, Brookfield, WI) and Media Director, Bader Rutter, Brookfield, WI
Format:: Journal article
Publication Date:: 1982-11
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 77 Document Number: C04292
Journal Title:: Marketing and Media Decisions
Journal Title Details:: 17(13) : 96-100

12. Myths of agricultural tv advertising

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Reiss, Alan (author / Senior Vice President, Creamer, Inc.) and Senior Vice President, Creamer, Inc.
Format:: Journal article
Publication Date:: 1982-09
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 77 Document Number: C04291
Journal Title:: Marketing and Media Decisions
Journal Title Details:: 17(10) : 85-89

13. Is enough, enough, or too much? (agricultural media)

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Dolinky, Mel (author / Media Director, Bader Rutter, Brookfield, WI) and Media Director, Bader Rutter, Brookfield, WI
Format:: Journal article
Publication Date:: 1982-07
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 77 Document Number: C04290
Journal Title:: Marketing and Media Decisions
Journal Title Details:: 17(8) : 180-182

14. Putting Starch in farm media

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Tiedemann, Tom (author / Vice President - Media and Research Director, Bader, Rutler & Associates, Inc., Brookfield, WI) and Vice President - Media and Research Director, Bader, Rutler & Associates, Inc., Brookfield, WI
Format:: Journal article
Publication Date:: 1982-05
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 77 Document Number: C04289
Journal Title:: Marketing and Media Decisions
Journal Title Details:: 17(5) : 92-93

15. This is a test (agricultural advertising, media)

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Harrison, Susan (author / Vice President - Media Director, Davis Harrison Advertising, Chicago) and Vice President - Media Director, Davis Harrison Advertising, Chicago
Format:: Journal article
Publication Date:: 1982-04
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 77 Document Number: C04288
Journal Title:: Marketing and Media Decisions
Journal Title Details:: 17(4) : 91

16. Clutter can kill your clout (agricultural media)

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Dolinky, Mel (author / Media Director, Bader Rutter, Brookfield, WI) and Media Director, Bader Rutter, Brookfield, WI
Format:: Journal article
Publication Date:: 1982-03
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 77 Document Number: C04287
Journal Title:: Marketing and Media Decisions
Journal Title Details:: 17(3) : 104

17. A newcomer's observations (agricultural media)

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Arrigo, Karalee (author / Media Supervisor, Marsteller, Chicago) and Media Supervisor, Marsteller, Chicago
Format:: Journal article
Publication Date:: 1982-02
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 77 Document Number: C04286
Journal Title:: Marketing and Media Decisions
Journal Title Details:: 17(2) : 101-102

18. Coming media evolution in the farm markets

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Tiedemann, Tom (author / Vice President - Media and Research Director, Bader, Rutler & Associates, Inc., Brookfield, WI) and Vice President - Media and Research Director, Bader, Rutler & Associates, Inc., Brookfield, WI
Format:: Journal article
Publication Date:: 1982
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 77 Document Number: C04285
Journal Title:: Marketing and Media Decisions
Journal Title Details:: 17(1) : 79-80

19. A little knowledge is a dangerous thing ... (agricultural media)

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Harrison, Susan (author / Vice President - Media Director, Davis Harrison Advertising, Chicago) and Vice President - Media Director, Davis Harrison Advertising, Chicago
Format:: Journal article
Publication Date:: 1981-12
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 77 Document Number: C04284
Journal Title:: Marketing and Media Decisions
Journal Title Details:: 16(12) : 86-90

20. using non-farm radio to reach the farm market

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Dolinky, Mel (author / Media Director, Bader Rutter, Brookfield, WI) and Media Director, Bader Rutter, Brookfield, WI
Format:: Journal article
Publication Date:: 1981-11
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 77 Document Number: C04283
Journal Title:: Marketing and Media Decisions
Journal Title Details:: 16(11) : 86-88

Bibleaves

1. Farms study impacts evaluation practices

2. CAMS is here : do we need it? (Comprehensive Agri Media Study, farm radio)

3. Special ad/program mix for special audience (agri-media)

4. Every year has twelve months (agricultural advertising)

5. Guest Editor Glenn Mayo, the no nonsense exec vp for Fletcher/Mayo/Associates talks about agrimarketing

6. Ag publisher's point of view

7. Perception means profit (farm advertising)

8. 25 years of 'Muddy Boots' : new agri-marketing; sample of Fletcher/Mayo success

9. Special ad/program mix for special audience

10. When it comes to selling - Fletcher/Mayo no hayseed

11. The ag media market expands

12. Myths of agricultural tv advertising

13. Is enough, enough, or too much? (agricultural media)

14. Putting Starch in farm media

15. This is a test (agricultural advertising, media)

16. Clutter can kill your clout (agricultural media)

17. A newcomer's observations (agricultural media)

18. Coming media evolution in the farm markets

19. A little knowledge is a dangerous thing ... (agricultural media)

20. using non-farm radio to reach the farm market

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