Journal Title: Marketing and Media Decisions

1. "Farm ADI's the way to pinpoint today's ag market."

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Fraser, A. (author)
Format:: Journal article
Publication Date:: 1980
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 51 Document Number: C00466
Journal Title:: Marketing and Media Decisions
Journal Title Details:: 15(6): 92-94
Notes:: AgComm teaching

2. Everything's up-to-date in Kansas City

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: Journal article
Publication Date:: 1980
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 49 Document Number: C00179
Journal Title:: Marketing and Media Decisions
Journal Title Details:: 15(6):76-78,l58
Notes:: James F. Evans Collection

3. Farm market and media : America's biggest business

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: Journal article
Publication Date:: 1980
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 55 Document Number: C01286
Journal Title:: Marketing and Media Decisions
Journal Title Details:: 15(1):91-110
Notes:: AgComm Teaching

4. The farmer - a moving target

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Pratt, J. (author)
Format:: Journal article
Publication Date:: 1980
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 51 Document Number: C00465
Journal Title:: Marketing and Media Decisions
Journal Title Details:: 15(4): 86-88
Notes:: AgComm teaching

5. Refining the rules of the radio game

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Dolinky, Mel (author / Media Director, Fletcher/Mayo, St. Joseph, MO) and Media Director, Fletcher/Mayo, St. Joseph, MO
Format:: Journal article
Publication Date:: 1980-05
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 74 Document Number: C03775
Journal Title:: Marketing and Media Decisions
Journal Title Details:: 15(5) : 94-95
Notes:: James F. Evans Collection

6. Count-pass-along for agricultural magazine

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Tiedemann, Tom (author / Vice President - Media and Research Director, Bader, Rutler & Associates, Inc., Brookfield, WI) and Vice President - Media and Research Director, Bader, Rutler & Associates, Inc., Brookfield, WI
Format:: Journal article
Publication Date:: 1980-07
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 77 Document Number: C04265
Journal Title:: Marketing and Media Decisions
Journal Title Details:: 15(7) : 95-96

7. Final equation in farm media must be based on specific market facts

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Taylor, Paulette (author / Associate media Director, Agricultural Division, Bozell & Jacobs) and Associate media Director, Agricultural Division, Bozell & Jacobs
Format:: Journal article
Publication Date:: 1980-08
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 77 Document Number: C04264
Journal Title:: Marketing and Media Decisions
Journal Title Details:: 15(8) : 84-86

8. The Katz tv farm study

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Pratt, Joe (author / Vice President - Media, CMF&Z, Cedar Rapids, IA) and Vice President - Media, CMF&Z, Cedar Rapids, IA
Format:: Journal article
Publication Date:: 1980-09
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 77 Document Number: C04263
Journal Title:: Marketing and Media Decisions
Journal Title Details:: 15(9) : 100-101

9. Just how readable are farm publications?

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Fraser, Art (author / Vice President - General Manager, Marsteller Inc., Agri-Marketing Group) and Vice President - General Manager, Marsteller Inc., Agri-Marketing Group
Format:: Journal article
Publication Date:: 1980-11
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 77 Document Number: C04262
Journal Title:: Marketing and Media Decisions
Journal Title Details:: 15(11) : 104-106

10. Questions about new farm radio research

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Tiedemann, Tom (author / Vice President - Media and Research Director, Bader, Rutler & Associates, Inc., Brookfield, WI) and Vice President - Media and Research Director, Bader, Rutler & Associates, Inc., Brookfield, WI
Format:: Journal article
Publication Date:: 1980-12
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 77 Document Number: C04272
Journal Title:: Marketing and Media Decisions
Journal Title Details:: 15(12) : 93

11. Agri-media is changing : here's how

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Dolinky, Mel (author / Media Director, Bader Rutter, Brookfield, WI) and Media Director, Bader Rutter, Brookfield, WI
Format:: Journal article
Publication Date:: 1981
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 77 Document Number: C04273
Journal Title:: Marketing and Media Decisions
Journal Title Details:: 16(1) : 98-100

12. Importance of looking beyond the numbers (circulation, agricultural magazine)

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Pratt, Joe (author / Vice President - Media, CMF&Z, Cedar Rapids, IA) and Vice President - Media, CMF&Z, Cedar Rapids, IA
Format:: Journal article
Publication Date:: 1981-02
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 77 Document Number: C04274
Journal Title:: Marketing and Media Decisions
Journal Title Details:: 16(2) : 90-92

13. Doane/Telmar link points to new "impact" norms

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Harrison, Susan (author / Vice President - Media Director, Davis Harrison Advertising, Chicago) and Vice President - Media Director, Davis Harrison Advertising, Chicago
Format:: Journal article
Publication Date:: 1981-03
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 77 Document Number: C04275
Journal Title:: Marketing and Media Decisions
Journal Title Details:: 16(3) : 106-110

14. Agri-media planners can fool clients - but not indefinitely

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Tiedemann, Tom (author / Vice President - Media and Research Director, Bader, Rutler & Associates, Inc., Brookfield, WI) and Vice President - Media and Research Director, Bader, Rutler & Associates, Inc., Brookfield, WI
Format:: Journal article
Publication Date:: 1981-04
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 77 Document Number: C04276
Journal Title:: Marketing and Media Decisions
Journal Title Details:: 16(4) : 94-96

15. Focus on the human side (agricultural media)

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Fraser, Art (author / Vice President - General Manager, Marsteller Inc., Agri-Marketing Group) and Vice President - General Manager, Marsteller Inc., Agri-Marketing Group
Format:: Journal article
Publication Date:: 1981-05
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 77 Document Number: C04277
Journal Title:: Marketing and Media Decisions
Journal Title Details:: 16(5) : 95-97

16. "... but we can't afford it!" (agricultural advertising)

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Gaylord, Roger (author / Vice President - Director of Media, Bozell & Jacobs, Omaha, NE) and Vice President - Director of Media, Bozell & Jacobs, Omaha, NE
Format:: Journal article
Publication Date:: 1981-06
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 77 Document Number: C04278
Journal Title:: Marketing and Media Decisions
Journal Title Details:: 16(6) : 109, 208

17. Tv or not tv - is that the question?

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Dolinky, Mel (author / Media Director, Bader Rutter, Brookfield, WI) and Media Director, Bader Rutter, Brookfield, WI
Format:: Journal article
Publication Date:: 1981-07
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 77 Document Number: C04279
Journal Title:: Marketing and Media Decisions
Journal Title Details:: 16(7) : 183-185

18. Are ag advertisers using 25 year old technology?

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Harrison, Susan (author / Vice President - Media Director, Davis Harrison Advertising, Chicago) and Vice President - Media Director, Davis Harrison Advertising, Chicago
Format:: Journal article
Publication Date:: 1981-08
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 77 Document Number: C04280
Journal Title:: Marketing and Media Decisions
Journal Title Details:: 16(8) : 103

19. 1982's creative precedent - revisited (agricultural advertising)

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Tiedemann, Tom (author / Vice President - Media and Research Director, Bader, Rutler & Associates, Inc., Brookfield, WI) and Vice President - Media and Research Director, Bader, Rutler & Associates, Inc., Brookfield, WI
Format:: Journal article
Publication Date:: 1981-09
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 77 Document Number: C04281
Journal Title:: Marketing and Media Decisions
Journal Title Details:: 16(9) : 98-100

20. North vs. South and vice versa (agricultural media)

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Fraser, Art (author / Vice President - General Manager, Marsteller Inc., Agri-Marketing Group) and Vice President - General Manager, Marsteller Inc., Agri-Marketing Group
Format:: Journal article
Publication Date:: 1981-10
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 77 Document Number: C04282
Journal Title:: Marketing and Media Decisions
Journal Title Details:: 16(10) : 102-106

Bibleaves

1. "Farm ADI's the way to pinpoint today's ag market."

2. Everything's up-to-date in Kansas City

3. Farm market and media : America's biggest business

4. The farmer - a moving target

5. Refining the rules of the radio game

6. Count-pass-along for agricultural magazine

7. Final equation in farm media must be based on specific market facts

8. The Katz tv farm study

9. Just how readable are farm publications?

10. Questions about new farm radio research

11. Agri-media is changing : here's how

12. Importance of looking beyond the numbers (circulation, agricultural magazine)

13. Doane/Telmar link points to new "impact" norms

14. Agri-media planners can fool clients - but not indefinitely

15. Focus on the human side (agricultural media)

16. "... but we can't afford it!" (agricultural advertising)

17. Tv or not tv - is that the question?

18. Are ag advertisers using 25 year old technology?

19. 1982's creative precedent - revisited (agricultural advertising)

20. North vs. South and vice versa (agricultural media)

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