Journal Title: Marketing and Media Decisions

1. A newcomer's observations (agricultural media)

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Arrigo, Karalee (author / Media Supervisor, Marsteller, Chicago) and Media Supervisor, Marsteller, Chicago
Format:: Journal article
Publication Date:: 1982-02
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 77 Document Number: C04286
Journal Title:: Marketing and Media Decisions
Journal Title Details:: 17(2) : 101-102

2. Ag publisher's point of view

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Dolinky, Mel (author / Media Director, Bader Rutter, Brookfield, WI) and Media Director, Bader Rutter, Brookfield, WI
Format:: Journal article
Publication Date:: 1983-03
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 77 Document Number: C04269
Journal Title:: Marketing and Media Decisions
Journal Title Details:: 18(3) : 110-112

3. Agri-media is changing : here's how

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Dolinky, Mel (author / Media Director, Bader Rutter, Brookfield, WI) and Media Director, Bader Rutter, Brookfield, WI
Format:: Journal article
Publication Date:: 1981
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 77 Document Number: C04273
Journal Title:: Marketing and Media Decisions
Journal Title Details:: 16(1) : 98-100

4. CAMS is here : do we need it? (Comprehensive Agri Media Study, farm radio)

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Dolinky, Mel (author / Media Director, Bader Rutter, Brookfield, WI) and Media Director, Bader Rutter, Brookfield, WI
Format:: Journal article
Publication Date:: 1983-09
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 77 Document Number: C04271
Journal Title:: Marketing and Media Decisions
Journal Title Details:: 18(9) : 86-88

5. Clutter can kill your clout (agricultural media)

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Dolinky, Mel (author / Media Director, Bader Rutter, Brookfield, WI) and Media Director, Bader Rutter, Brookfield, WI
Format:: Journal article
Publication Date:: 1982-03
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 77 Document Number: C04287
Journal Title:: Marketing and Media Decisions
Journal Title Details:: 17(3) : 104

6. Is enough, enough, or too much? (agricultural media)

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Dolinky, Mel (author / Media Director, Bader Rutter, Brookfield, WI) and Media Director, Bader Rutter, Brookfield, WI
Format:: Journal article
Publication Date:: 1982-07
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 77 Document Number: C04290
Journal Title:: Marketing and Media Decisions
Journal Title Details:: 17(8) : 180-182

7. The ag media market expands

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Dolinky, Mel (author / Media Director, Bader Rutter, Brookfield, WI) and Media Director, Bader Rutter, Brookfield, WI
Format:: Journal article
Publication Date:: 1982-11
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 77 Document Number: C04292
Journal Title:: Marketing and Media Decisions
Journal Title Details:: 17(13) : 96-100

8. Tv or not tv - is that the question?

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Dolinky, Mel (author / Media Director, Bader Rutter, Brookfield, WI) and Media Director, Bader Rutter, Brookfield, WI
Format:: Journal article
Publication Date:: 1981-07
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 77 Document Number: C04279
Journal Title:: Marketing and Media Decisions
Journal Title Details:: 16(7) : 183-185

9. using non-farm radio to reach the farm market

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Dolinky, Mel (author / Media Director, Bader Rutter, Brookfield, WI) and Media Director, Bader Rutter, Brookfield, WI
Format:: Journal article
Publication Date:: 1981-11
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 77 Document Number: C04283
Journal Title:: Marketing and Media Decisions
Journal Title Details:: 16(11) : 86-88

10. Refining the rules of the radio game

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Dolinky, Mel (author / Media Director, Fletcher/Mayo, St. Joseph, MO) and Media Director, Fletcher/Mayo, St. Joseph, MO
Format:: Journal article
Publication Date:: 1980-05
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 74 Document Number: C03775
Journal Title:: Marketing and Media Decisions
Journal Title Details:: 15(5) : 94-95
Notes:: James F. Evans Collection

11. "Farm ADI's the way to pinpoint today's ag market."

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Fraser, A. (author)
Format:: Journal article
Publication Date:: 1980
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 51 Document Number: C00466
Journal Title:: Marketing and Media Decisions
Journal Title Details:: 15(6): 92-94
Notes:: AgComm teaching

12. Focus on the human side (agricultural media)

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Fraser, Art (author / Vice President - General Manager, Marsteller Inc., Agri-Marketing Group) and Vice President - General Manager, Marsteller Inc., Agri-Marketing Group
Format:: Journal article
Publication Date:: 1981-05
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 77 Document Number: C04277
Journal Title:: Marketing and Media Decisions
Journal Title Details:: 16(5) : 95-97

13. Just how readable are farm publications?

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Fraser, Art (author / Vice President - General Manager, Marsteller Inc., Agri-Marketing Group) and Vice President - General Manager, Marsteller Inc., Agri-Marketing Group
Format:: Journal article
Publication Date:: 1980-11
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 77 Document Number: C04262
Journal Title:: Marketing and Media Decisions
Journal Title Details:: 15(11) : 104-106

14. North vs. South and vice versa (agricultural media)

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Fraser, Art (author / Vice President - General Manager, Marsteller Inc., Agri-Marketing Group) and Vice President - General Manager, Marsteller Inc., Agri-Marketing Group
Format:: Journal article
Publication Date:: 1981-10
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 77 Document Number: C04282
Journal Title:: Marketing and Media Decisions
Journal Title Details:: 16(10) : 102-106

15. "... but we can't afford it!" (agricultural advertising)

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Gaylord, Roger (author / Vice President - Director of Media, Bozell & Jacobs, Omaha, NE) and Vice President - Director of Media, Bozell & Jacobs, Omaha, NE
Format:: Journal article
Publication Date:: 1981-06
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 77 Document Number: C04278
Journal Title:: Marketing and Media Decisions
Journal Title Details:: 16(6) : 109, 208

16. A little knowledge is a dangerous thing ... (agricultural media)

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Harrison, Susan (author / Vice President - Media Director, Davis Harrison Advertising, Chicago) and Vice President - Media Director, Davis Harrison Advertising, Chicago
Format:: Journal article
Publication Date:: 1981-12
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 77 Document Number: C04284
Journal Title:: Marketing and Media Decisions
Journal Title Details:: 16(12) : 86-90

17. Are ag advertisers using 25 year old technology?

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Harrison, Susan (author / Vice President - Media Director, Davis Harrison Advertising, Chicago) and Vice President - Media Director, Davis Harrison Advertising, Chicago
Format:: Journal article
Publication Date:: 1981-08
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 77 Document Number: C04280
Journal Title:: Marketing and Media Decisions
Journal Title Details:: 16(8) : 103

18. Doane/Telmar link points to new "impact" norms

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Harrison, Susan (author / Vice President - Media Director, Davis Harrison Advertising, Chicago) and Vice President - Media Director, Davis Harrison Advertising, Chicago
Format:: Journal article
Publication Date:: 1981-03
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 77 Document Number: C04275
Journal Title:: Marketing and Media Decisions
Journal Title Details:: 16(3) : 106-110

19. Perception means profit (farm advertising)

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Harrison, Susan (author / Vice President - Media Director, Davis Harrison Advertising, Chicago) and Vice President - Media Director, Davis Harrison Advertising, Chicago
Format:: Journal article
Publication Date:: 1983-02
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 77 Document Number: C04268
Journal Title:: Marketing and Media Decisions
Journal Title Details:: 18(2) : 95-96

20. This is a test (agricultural advertising, media)

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Harrison, Susan (author / Vice President - Media Director, Davis Harrison Advertising, Chicago) and Vice President - Media Director, Davis Harrison Advertising, Chicago
Format:: Journal article
Publication Date:: 1982-04
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 77 Document Number: C04288
Journal Title:: Marketing and Media Decisions
Journal Title Details:: 17(4) : 91

Bibleaves

1. A newcomer's observations (agricultural media)

2. Ag publisher's point of view

3. Agri-media is changing : here's how

4. CAMS is here : do we need it? (Comprehensive Agri Media Study, farm radio)

5. Clutter can kill your clout (agricultural media)

6. Is enough, enough, or too much? (agricultural media)

7. The ag media market expands

8. Tv or not tv - is that the question?

9. using non-farm radio to reach the farm market

10. Refining the rules of the radio game

11. "Farm ADI's the way to pinpoint today's ag market."

12. Focus on the human side (agricultural media)

13. Just how readable are farm publications?

14. North vs. South and vice versa (agricultural media)

15. "... but we can't afford it!" (agricultural advertising)

16. A little knowledge is a dangerous thing ... (agricultural media)

17. Are ag advertisers using 25 year old technology?

18. Doane/Telmar link points to new "impact" norms

19. Perception means profit (farm advertising)

20. This is a test (agricultural advertising, media)

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