Journal Title: Marketing and Media Decisions

21. North vs. South and vice versa (agricultural media)

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Fraser, Art (author / Vice President - General Manager, Marsteller Inc., Agri-Marketing Group) and Vice President - General Manager, Marsteller Inc., Agri-Marketing Group
Format:: Journal article
Publication Date:: 1981-10
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 77 Document Number: C04282
Journal Title:: Marketing and Media Decisions
Journal Title Details:: 16(10) : 102-106

22. 1982's creative precedent - revisited (agricultural advertising)

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Tiedemann, Tom (author / Vice President - Media and Research Director, Bader, Rutler & Associates, Inc., Brookfield, WI) and Vice President - Media and Research Director, Bader, Rutler & Associates, Inc., Brookfield, WI
Format:: Journal article
Publication Date:: 1981-09
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 77 Document Number: C04281
Journal Title:: Marketing and Media Decisions
Journal Title Details:: 16(9) : 98-100

23. Are ag advertisers using 25 year old technology?

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Harrison, Susan (author / Vice President - Media Director, Davis Harrison Advertising, Chicago) and Vice President - Media Director, Davis Harrison Advertising, Chicago
Format:: Journal article
Publication Date:: 1981-08
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 77 Document Number: C04280
Journal Title:: Marketing and Media Decisions
Journal Title Details:: 16(8) : 103

24. Tv or not tv - is that the question?

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Dolinky, Mel (author / Media Director, Bader Rutter, Brookfield, WI) and Media Director, Bader Rutter, Brookfield, WI
Format:: Journal article
Publication Date:: 1981-07
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 77 Document Number: C04279
Journal Title:: Marketing and Media Decisions
Journal Title Details:: 16(7) : 183-185

25. "... but we can't afford it!" (agricultural advertising)

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Gaylord, Roger (author / Vice President - Director of Media, Bozell & Jacobs, Omaha, NE) and Vice President - Director of Media, Bozell & Jacobs, Omaha, NE
Format:: Journal article
Publication Date:: 1981-06
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 77 Document Number: C04278
Journal Title:: Marketing and Media Decisions
Journal Title Details:: 16(6) : 109, 208

26. Focus on the human side (agricultural media)

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Fraser, Art (author / Vice President - General Manager, Marsteller Inc., Agri-Marketing Group) and Vice President - General Manager, Marsteller Inc., Agri-Marketing Group
Format:: Journal article
Publication Date:: 1981-05
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 77 Document Number: C04277
Journal Title:: Marketing and Media Decisions
Journal Title Details:: 16(5) : 95-97

27. Agri-media planners can fool clients - but not indefinitely

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Tiedemann, Tom (author / Vice President - Media and Research Director, Bader, Rutler & Associates, Inc., Brookfield, WI) and Vice President - Media and Research Director, Bader, Rutler & Associates, Inc., Brookfield, WI
Format:: Journal article
Publication Date:: 1981-04
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 77 Document Number: C04276
Journal Title:: Marketing and Media Decisions
Journal Title Details:: 16(4) : 94-96

28. Doane/Telmar link points to new "impact" norms

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Harrison, Susan (author / Vice President - Media Director, Davis Harrison Advertising, Chicago) and Vice President - Media Director, Davis Harrison Advertising, Chicago
Format:: Journal article
Publication Date:: 1981-03
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 77 Document Number: C04275
Journal Title:: Marketing and Media Decisions
Journal Title Details:: 16(3) : 106-110

29. Importance of looking beyond the numbers (circulation, agricultural magazine)

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Pratt, Joe (author / Vice President - Media, CMF&Z, Cedar Rapids, IA) and Vice President - Media, CMF&Z, Cedar Rapids, IA
Format:: Journal article
Publication Date:: 1981-02
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 77 Document Number: C04274
Journal Title:: Marketing and Media Decisions
Journal Title Details:: 16(2) : 90-92

30. Agri-media is changing : here's how

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Dolinky, Mel (author / Media Director, Bader Rutter, Brookfield, WI) and Media Director, Bader Rutter, Brookfield, WI
Format:: Journal article
Publication Date:: 1981
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 77 Document Number: C04273
Journal Title:: Marketing and Media Decisions
Journal Title Details:: 16(1) : 98-100

31. Questions about new farm radio research

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Tiedemann, Tom (author / Vice President - Media and Research Director, Bader, Rutler & Associates, Inc., Brookfield, WI) and Vice President - Media and Research Director, Bader, Rutler & Associates, Inc., Brookfield, WI
Format:: Journal article
Publication Date:: 1980-12
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 77 Document Number: C04272
Journal Title:: Marketing and Media Decisions
Journal Title Details:: 15(12) : 93

32. Just how readable are farm publications?

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Fraser, Art (author / Vice President - General Manager, Marsteller Inc., Agri-Marketing Group) and Vice President - General Manager, Marsteller Inc., Agri-Marketing Group
Format:: Journal article
Publication Date:: 1980-11
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 77 Document Number: C04262
Journal Title:: Marketing and Media Decisions
Journal Title Details:: 15(11) : 104-106

33. The Katz tv farm study

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Pratt, Joe (author / Vice President - Media, CMF&Z, Cedar Rapids, IA) and Vice President - Media, CMF&Z, Cedar Rapids, IA
Format:: Journal article
Publication Date:: 1980-09
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 77 Document Number: C04263
Journal Title:: Marketing and Media Decisions
Journal Title Details:: 15(9) : 100-101

34. Final equation in farm media must be based on specific market facts

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Taylor, Paulette (author / Associate media Director, Agricultural Division, Bozell & Jacobs) and Associate media Director, Agricultural Division, Bozell & Jacobs
Format:: Journal article
Publication Date:: 1980-08
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 77 Document Number: C04264
Journal Title:: Marketing and Media Decisions
Journal Title Details:: 15(8) : 84-86

35. Count-pass-along for agricultural magazine

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Tiedemann, Tom (author / Vice President - Media and Research Director, Bader, Rutler & Associates, Inc., Brookfield, WI) and Vice President - Media and Research Director, Bader, Rutler & Associates, Inc., Brookfield, WI
Format:: Journal article
Publication Date:: 1980-07
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 77 Document Number: C04265
Journal Title:: Marketing and Media Decisions
Journal Title Details:: 15(7) : 95-96

36. Refining the rules of the radio game

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Dolinky, Mel (author / Media Director, Fletcher/Mayo, St. Joseph, MO) and Media Director, Fletcher/Mayo, St. Joseph, MO
Format:: Journal article
Publication Date:: 1980-05
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 74 Document Number: C03775
Journal Title:: Marketing and Media Decisions
Journal Title Details:: 15(5) : 94-95
Notes:: James F. Evans Collection

37. "Farm ADI's the way to pinpoint today's ag market."

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Fraser, A. (author)
Format:: Journal article
Publication Date:: 1980
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 51 Document Number: C00466
Journal Title:: Marketing and Media Decisions
Journal Title Details:: 15(6): 92-94
Notes:: AgComm teaching

38. Everything's up-to-date in Kansas City

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: Journal article
Publication Date:: 1980
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 49 Document Number: C00179
Journal Title:: Marketing and Media Decisions
Journal Title Details:: 15(6):76-78,l58
Notes:: James F. Evans Collection

39. Farm market and media : America's biggest business

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: Journal article
Publication Date:: 1980
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 55 Document Number: C01286
Journal Title:: Marketing and Media Decisions
Journal Title Details:: 15(1):91-110
Notes:: AgComm Teaching

40. The farmer - a moving target

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Pratt, J. (author)
Format:: Journal article
Publication Date:: 1980
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 51 Document Number: C00465
Journal Title:: Marketing and Media Decisions
Journal Title Details:: 15(4): 86-88
Notes:: AgComm teaching

Bibleaves

21. North vs. South and vice versa (agricultural media)

22. 1982's creative precedent - revisited (agricultural advertising)

23. Are ag advertisers using 25 year old technology?

24. Tv or not tv - is that the question?

25. "... but we can't afford it!" (agricultural advertising)

26. Focus on the human side (agricultural media)

27. Agri-media planners can fool clients - but not indefinitely

28. Doane/Telmar link points to new "impact" norms

29. Importance of looking beyond the numbers (circulation, agricultural magazine)

30. Agri-media is changing : here's how

31. Questions about new farm radio research

32. Just how readable are farm publications?

33. The Katz tv farm study

34. Final equation in farm media must be based on specific market facts

35. Count-pass-along for agricultural magazine

36. Refining the rules of the radio game

37. "Farm ADI's the way to pinpoint today's ag market."

38. Everything's up-to-date in Kansas City

39. Farm market and media : America's biggest business

40. The farmer - a moving target

Limit your search

Search

Search Constraints

Search Results

Limit your search

Collection

Format

Publication Year

Performance Year

Subject Term

Language

Journal Title