1. Empirical comparisons of in-store display vs. feature advertising and trade promotions vs. consumer promotions, measured at the brand and the category levels Collection: Agricultural Communications Documentation Center (ACDC) Contributers: Dufour, Jean-Claude (author) and Maisonnas, Stephane (author) Format: Journal article Publication Date: 2005-03 Published: Canada Location: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 165 Document Number: C27547 Journal Title: Journl of Food Distribution Research Journal Title Details: 36(1) : 227
