1. Readership of free community papers as a source of advertising information: a uses and gratifications perspective Collection: Agricultural Communications Documentation Center (ACDC) Contributers: Tsao, James C. (author) and Sibley, Stanley D. (author) Format: Journal article Publication Date: 2004 Published: USA Location: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D05874 Journal Title: Journalism and Mass Communication Quarterly Journal Title Details: 81(4) : 766-787