1. The three Ws of communicating conservation (Who, What and Why) Collection: Agricultural Communications Documentation Center (ACDC) Contributers: Cressel, Mary M. (author) Format: Journal article Publication Date: 1995-07 Published: USA Location: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C16731 Journal Title: Journal of Soil and Water Conservation Journal Title Details: 50 : 356-357