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    Start Over Subject Term consumer information Subject Term marketing research Journal Title Journal of Public Policy and Marketing

    1. Materialism and the boomerang effect of descriptive norm demarketing: extension and remedy in an environmental context

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Yakobovitch, Nadav (author) and Grinstein, Amir (author)
    Format:
    Journal article
    Publication Date:
    2016
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 154 Document Number: D07019
    Journal Title:
    Journal of Public Policy and Marketing
    Journal Title Details:
    35(1) : 91-107

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