Subject Term: environmental quality / Journal Title: Journal of Promotion Management

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Loureiro, Sandra Maria Correia (author) and Kaufmann, Hans Ruediger (author)
Format:: Journal article
Publication Date:: 2016
Published:: Portugal
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D06931
Journal Title:: Journal of Promotion Management
Journal Title Details:: 22(2) : 224-237

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Yu, Jun (author), Coulson, Kevin R. (author), Zhou, Joyce X. (author), and Wen, Joseph (author)
Format:: Journal article
Publication Date:: 2013
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 156 Document Number: D07388
Journal Title:: Journal of Promotion Management
Journal Title Details:: 19(2) : 211-233

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Raska, David (author), Nichols, Bridget S. (author), and Shaw, Doris (author)
Format:: Journal article
Publication Date:: 2015
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 148 Document Number: D11582
Journal Title:: Journal of Promotion Management
Journal Title Details:: 21 : 721-738
Notes:: 19 pages., Online via UI e-subscription, Researchers examined the effectiveness of descriptive norm cues in the context of green advertising for large grocery chains through the lens of the persuasion knowledge model. "Results suggested that green advertising might be more productive if retailers frame their messages without descriptive norm cues and reliance on whether they are seen as 'green' (Whole Foods) or 'non green' (Wal-Mart)."

Bibleaves