Search

    Start Over Subject Term industry Subject Term research Journal Title Journal of Marketing

    1. What makes it green? The role of centrality of green attributes in evaluations of the greenness of products

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Gershoff, Andrew D. (author) and Frels, Judy K. (author)
    Format:
    Journal article
    Publication Date:
    2015-01
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 157 Document Number: D07451
    Journal Title:
    Journal of Marketing
    Journal Title Details:
    79 (1): 97-110