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    1. Imported Versus Domestic Chicken Consumption in Ghana: Do Attitudes and Perceptions Matter?

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    3. Generic advertising of U.S. lamb

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    4. Evaluating branded advertising of fluid milk products in Taiwan

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    5. Farmers' strategies in globalizing markets: empirical results from Germany

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    6. Consumer attitude towards organic labeling schemes in Japan

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    7. Farmer acceptance of biotechnology and marketing strategies: implications for agribusiness from surveys in Western Canada

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    8. Consumer trends and attitudes to functional foods

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    9. Branding food culture: UNESCO creative cities of gastronomy

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    10. Direct marketing of fresh produce and the concept of small farmers

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