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    1. Branding food culture: UNESCO creative cities of gastronomy

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    3. Comparative effectiveness of executional elements in TV food advertising on recall and persuasion: 15- versus 30-second commercials

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    4. Consumer attitude to beef quality labeling and associations with beef quality labels

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    5. Consumer attitude towards organic labeling schemes in Japan

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    6. Consumer trends and attitudes to functional foods

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    7. Direct marketing of fresh produce and the concept of small farmers

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    8. Evaluating branded advertising of fluid milk products in Taiwan

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    9. Farmer acceptance of biotechnology and marketing strategies: implications for agribusiness from surveys in Western Canada

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    10. Farmers' strategies in globalizing markets: empirical results from Germany

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    11. Generic advertising of U.S. lamb

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    12. Generic promotion of sorghum for food and industrial uses

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    13. Impacts of the targeted export assistance program on U.S. exports of U.S. applies, U.S. table grapes, and California citrus

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    14. Imported Versus Domestic Chicken Consumption in Ghana: Do Attitudes and Perceptions Matter?

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    15. The role of agricultural promotions in reducing uncertainties of exported fruits and vegetables

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    16. Willingness to pay for quality labeled meat in a rural area

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