1. Gene cuisine or frankenfood? The theory of reasoned action as an audience segmentation strategy for messages about genetically modified foods Collection: Agricultural Communications Documentation Center (ACDC) Contributers: Silk, Kami J. (author), Weiner, Judith (author), and Parrott, Roxanne L. (author) Format: Journal article Publication Date: 2005 Published: USA Location: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36395 Journal Title: Journal of Health Communication Journal Title Details: 10 : 751-767