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    32. Public perceptions of biotechnology and acceptance of genetically modified food

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    34. Modeling productivity in supermarket operations: incorporating the impacts of store characteristics and information technologies

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    35. Consumer preferences and willingness to pay for food labeling: a discussion of empirical studies

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    36. Advertising, collective action, and labeling in the European wine markets

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    37. Consumer awareness and response to produce food safety issues

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    38. Measuring the impact of advertising and promotion: single- or multiple-equation systems? A case study of the Washington apple industry

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    39. Consumer acceptance of genetically modified foods: the role of product benefits and perceived risks

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    40. Predicting coupon use from shopper demographic and behavioral characteristics

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