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    41. Planning for the retail farm market

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    42. Predicting consumer participation in a hayride event of agri-tourism activity: a logit model approach

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    43. Predicting coupon use from shopper demographic and behavioral characteristics

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    44. Providing the local story of produce to consumers at institutions in Vermont: implications for supply chain members

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    45. Public perceptions of biotechnology and acceptance of genetically modified food

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    46. Research and advertising decisions in an open economy: the case of Colombian milds coffee

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    47. Small produce growers' marketing behaviors: a case study of Tennessee

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    50. The bacteria content of bagged, pre-washed greens as related to the Best If Used By date

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    54. The influence of environmental-impact information on consumer willingness to pay for products labeled as free of genetically modified ingredients

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    55. The organic label: how to reconcile its meaning with consumer preferences

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    56. Traceability and information technology in the meat supply chain: implications for firm organization and market structure

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    57. Tracking the evolution of e-grocers: a quantitative assessment

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    59. U.S. farmers markets—essential business survival in disrupting times

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    60. Utah farm-chef-fork: building sustainable local food connections

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