Sporleder, T.L. (author / Texas A & M University, Department of Agricultural Economics) and Texas A & M University, Department of Agricultural Economics
Format:
Journal article
Publication Date:
1977
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 16 Document Number: B01965
James F. Evans Collection, Results of a study that explored consumer acceptance of food irradiation by measuring consumers' willingness to purchase irradiated produce are presented.
Economic analysis reveals positive and statistically significant impacts of expenditures on television advertising and advertising in consumer-oriented print media.
Brooker, John R. (author / University of Tennesse. ), Eastwood, David B. (author / University of Tennesse. ), and Gray, M.D. (author / University of Tennesse. )
Format:
Journal article
Publication Date:
1993-02
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 105 Document Number: C09238