10 pages., This study examined the edu-communication strategies that agriculture extension service agencies use in the dissemination and promotion of innovation adoption among cashew farmers in the Kpandai district agricultural zones in Northern Ghana. A total of 140 cashew farmers were sampled using simple random sampling technique. Three District Agricultural Officers (DAO) and twenty-one satellite Agriculture Extension Officers (AEO) were also drawn into the sample. The results of the study show that, face to face interaction, field demonstration, entertainment- education through community radio broadcasting and Farmer Group Discussions (FGDs) were extensively and efficiently used by the AEOs to promote adoption of improved production technologies among cashew farmers. The study discovered that EduCom strategies contribute to higher rates of adoption and partly accounts for increased cashew yields in the study area. The indigenisation of agriculture extension services approaches using local language in the design and dissemination of adoption process is, highly recommended as a core tenet of technology dissemination if higher adoption rates are expected.
Babu, V.K. (author), Singh, Y.P. (author), and Department of Agriculture Extension, R.B.S. College, Bichpuri, Agra; Department of Agriculture Extension, R.B.S. College, Bichpuri, Agra
Format:
Journal article
Publication Date:
unknown
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 45 Document Number: B05520
Basran, Gurcharn S. (author), Capener, Harold R. (author), and Department of Sociology, University of Saskatoon, Saskatchewan, Canada; Department of Rural Sociology, Cornell University, Ithaca, New York, USA
Format:
Journal article
Publication Date:
1968
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 45 Document Number: B05531
