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2. Linking 4-H to linksters
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Newman, Matthew (author)
- Format:
- Online journal article
- Publication Date:
- 2019-01
- Published:
- Extension Journal, Inc.
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 32 Document Number: D10605
- Journal Title:
- Journal of Extension
- Journal Title Details:
- 57(3)
- Notes:
- 5 pages., Article #:3COM2, via online journal., Advances in communication technology and associated social changes have provided opportunities as well as challenges for 4-H. Historically, the 4-H club model was predicated on a community's coming together to provide youth members opportunities to gain a deeper understanding of their respective projects. The paradox is that as communities have become more connected through cell phones and social media, face-to-face, person-to-person interaction has decreased. To stay relevant for the next hundred years, 4-H must adapt to this circumstance. This article explores the importance of leveraging technology to bring young people together, foster a sense of community for them, and instill self-efficacy within them, all through the 4-H club model.
3. Marketing for next Gen extension clientele through the use of geofilters
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Davis, Jamie (author), Rufener, Samara (author), Dennis, Alan (author), and Murphy, Ann Marie (author)
- Format:
- Online journal article
- Publication Date:
- 2020-02
- Published:
- Extension Journal, Inc.
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 132 Document Number: D11354
- Journal Title:
- Journal of Extension
- Journal Title Details:
- 58(1)
- Notes:
- 6 pages., Article #:v58-1tt2, via online journal., Research supports Extension educators' use of social media as an engagement, outreach, and marketing tool beyond posts shared by staff and faculty. This article highlights the practical use of Snapchat geofilters at county and statewide Extension events to support the creation of user-generated content and increase Extension's visibility with the public. The development and implementation of an innovative statewide marketing project resulted in data and recommendations that can help Extension educators make meaningful marketing decisions.
4. TikTok, tomatoes, and teenagers: ssing new social media apps to connect extension education with younger audiences
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Simpson, Coleman K. (author) and Donaldson, Joseph L. (author)
- Format:
- Journal article
- Publication Date:
- 2022-09-21
- Published:
- USA: Clemson University Press
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 206 Document Number: D12969
- Journal Title:
- Journal of Extension
- Journal Title Details:
- V.60, N.3
- Notes:
- 5 pages, Social media usage has precipitated changes in Cooperative Extension’s delivery of programs to amplify involvement with selected audiences and it is important that we craft relevant content for a variety of audiences. Current research tells us that social media and related content can enrich education and can create broader audiences for programming. Resources like blogs, podcasts, and geofilters have shown to be received positively by a wide range of audiences and have created greater rates of engagement. Yet, one platform that has received limited attention is TikTok, perhaps due to TikTok’s mixed reviews in educational systems. With current trends showing that 48% of 18-29 year olds are using the app, we believe that TikTok has great potential for connecting audiences with research-based information and engaging previously unreached communities.
5. Can blogging benefit staff and youth in 4-H camp programs?
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Ashton, Carolyn (author), Galloway, Robin (author), and Bourdeau, Virginia (author)
- Format:
- Journal article
- Publication Date:
- 2010-08
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 179 Document Number: C35995
- Journal Title:
- Journal of Extension
- Journal Title Details:
- 48(4) : 4IAW6
- Notes:
- Via online. 4 pages.
6. Extension learners' use of electronic technology
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Guenthner, Joseph F. (author) and Swan, Benjamin G. (author)
- Format:
- Journal article
- Publication Date:
- 2011-02
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 185 Document Number: D00501
- Journal Title:
- Journal of Extension
- Journal Title Details:
- 49(1) : 1FEA2