Publication Year: 1986 / Subject Term: media effectiveness / Journal Title: Journal of Consumer Research

Start Over Publication Year 1986 Subject Term media effectiveness Journal Title Journal of Consumer Research

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Russo, E.J. (author), Staelin, R. (author), Russell, G.J. (author), and Metcalf, B. (author)
Format:: Journal article
Publication Date:: 1986
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C25158
Journal Title:: Journal of Consumer Research
Journal Title Details:: 13(1) : 48-70

Bibleaves