Publication Year: 1986 / Journal Title: Journal of Consumer Research

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Batra, Rajeev (author), Ray, Michael L. (author), and Batra: Assistant Professor, Graduate School of Business, Columbia University, New York; Ray: Professor of Marketing and Communication, Graduate School of Business, Stanford University, Stanford, CA
Format:: Journal article
Publication Date:: 1986-09
Published:: USA: Pasadena, CA : The Journal
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 85 Document Number: C05513
Journal Title:: Journal of Consumer Research
Journal Title Details:: 13 (2) : 234-249.
Notes:: AGRICOLA IND 87002887

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Mick, David Glen (author / Visiting Lecturer, Marketing Department, School of Business, Indiana University, Bloomington, IN)
Format:: Journal article
Publication Date:: 1986-09
Published:: USA: Pasadena, CA : The Journal.
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 85 Document Number: C05511
Journal Title:: Journal of Consumer Research
Journal Title Details:: 13 (2) : 196-213
Notes:: AGRICOLA IND 87002884

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Russo, E.J. (author), Staelin, R. (author), Russell, G.J. (author), and Metcalf, B. (author)
Format:: Journal article
Publication Date:: 1986
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C25158
Journal Title:: Journal of Consumer Research
Journal Title Details:: 13(1) : 48-70

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