1. Environmental segmentation alternatives: a look at green consumer behavior in the new millennium Collection: Agricultural Communications Documentation Center (ACDC) Contributers: Straughan, Robert D. (author) and Roberts, James A. (author) Format: Journal article Publication Date: 1999 Published: USA Location: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C21586 Journal Title: Journal of Consumer Marketing Journal Title Details: 16(6) : 558 Notes: Finds psychographic profiling of consumers (college students) more stable than demographic profiling in providing insight into ecologically conscious consumer behavior.
