8 pages., Via Science Direct., This paper aims to use a comprehensive modeling framework to investigate the intention of Iranian livestock producers to deploy renewable energies on their farms to mitigate climate change. A survey was conducted in southern Iran using a random sample of farmers (n = 140). Structural equation modeling showed that attitude, moral norm, subjective norm, and perceived behavioral control are significant predictors of farmers' intention to use renewable energies. Attitude was determined by positive affect and perceived benefits, and moral norm was determined by perceived benefits, perceived cost, and outcome efficacy. The findings not only have public policy implications for promoting the use of renewable energies by farmers in Iran, but also contribute to the literature on environmental psychology, renewable energy, and pro-environmental behavior in a non-Western country.
14 pages, Climate change has severe consequences not at just local, regional but also at a global scale. Since such shifts in the climate, the substantial agriculture sector of Pakistan has been suffering widely from its drastic change. The present study is carried out in Khyber Pakhtunkhwa (KPK) province of Pakistan, to explore the perception of smallholder farmers related to climate change. Data is collected from 400 smallholder farmers of Malakand, Mardan and Swabi districts in Khyber Pakhtunkhwa province. This study expounds the perception of farmers and their farming adaptations to variations in climatic occurrence. Binary logistic regression was employed to discover the aspects that shape smallholder farmer’s adaptation strategies. Our results depicted that the awareness and farm household’s exploits methods for climate change adaptation were common throughout the study area. The main adaptation strategies carried out or executed by the smallholder farmers were irrigation, non-farm activities and early planting schemas. This research identified the barriers to climate change adaptation were lack of money, unavailability of required seed, nonexistence of market access, insecure land tenure system and shortage of information. The findings of the study recommend improving farmer’s awareness and providing timely information about climate change. To improve farmer’s well-being, adequate extension services and greater investment facilities are required to support farmers to sustain their livelihoods in the long run to cope with climate change.
9 pages., Via online journal., Lack of trust is thought to be one of the most significant barriers to the consumption of organic foods, which is an important dimension of sustainable behaviour. Building trust in organic foods is the central objective of this paper. Based on information processing models focusing on what message to transmit and how, and on the premise that to improve trust, two different dimensions (functionality and authenticity) must be managed simultaneously, this paper analyzes the comparative effectiveness of different combinations of message arguments, forms of appeal and sources on consumer trust. To this end, an experiment was designed with a total of 800 participants, in which 36 different treatments were tested. The results show strong interactions between the three variables considered and suggest that the most effective combinations for building trust are: the health argument put across by an expert, the authenticity argument transmitted by a producers’ union, the elitist argument made by an expert and lastly, the social argument transmitted by a public authority, using an emotional form of appeal in all four cases. These results serve to complete the previous literature on the subject, in which communication activities are recommended but the questions of what to say, how to say it and who should say it are not specifically addressed.
