8 pages., Special issue. Online via open access., Using evidence in existing literature, authors created an economic model to predict the impact of obesity on the aggregate lifetime earnings for the Millennium Generation and the consequences for employers and employees. They proposed a common health framework to business strategies to contain costs and maximize Millennial workers' health and productivity.
24 pages., Online via UI e-subscription, Researchers examined colors and pictures of food and drinks to determine what, if any, impact these aspects have on consumer beliefs regarding important product characteristics. Findings suggested that even when very concrete verbal information is used, graphical representations had a significant and long-term effect on product beliefs and purchase intentions.
20 pages., Online via UI e-subscription, Researcher examined the attitude reactions to trust among coworkers and between employees and management. Results provided support for the relationship between a climate of trust and group cohesion.
11 pages., Online via UI e-subscription, Researchers investigated the relative effectiveness of comparative and non-comparative advertising in communicating the differentiating attributes of a brand of pasta among the Italian consumer respondents. Results showed that comparative advertising's effect depends on consumers' perceived differentiation among the brands and consumers' level of involvement with the specific product category.
