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42. Communications methods used by agricultural extension agents
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Bouare, Dasse' (author), Bowen, Blannie E. (author), and Bouare: Agricultural Extension Agent, Republic of Mali, West Africa; Bowen: Rumberger Professor of Agriculture, Department of Agricultural and Extension Education, Pennsylvania State University, University Park, PA
- Format:
- Journal article
- Publication Date:
- 1990
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 76 Document Number: C04137
- Journal Title:
- Journal of Applied Communications
- Journal Title Details:
- 74 (1) : 1-7
- Notes:
- James F. Evans Collection
43. Identifying informational sources and educational methods for soil conservation information used by landowners of highly erodible fields
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Bounaga, Lahcen (author), Gamon, Julia A. (author), Miller, W. Wade (author), and Department of Agricultural Education and Studies, Iowa State University, Ames, IA
- Format:
- Journal article
- Publication Date:
- 1992
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 90 Document Number: C06375
- Journal Title:
- Journal of Applied Communications
- Journal Title Details:
- 76 (1) : 1-5
- Notes:
- James F. Evans Collection, Inadequate adoption of soil conservation practices is a serious problem since 40 percent of the nation's farmers have some highly erodible land. This study identified preferred educational sources and methods of hard-to-reach groups such as those who are the last to put together a soil conservation plan. A mailed questionnaire asked about both past and future use. The most important sources of information about soil conservation for landowners with highly erodible land were neighbors and family. Those who had not started a conservation plan were significantly less interested in tours and demonstrations. (original)
44. Department head perceptions of the need for distance education in the agricultural science
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Bowen, Blannie E. (author), Thomson, Joan S. (author), and Department of Agriculture and Extension Education, Pennsylvania State University
- Format:
- Journal article
- Publication Date:
- 1995
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 100 Document Number: C08448
- Journal Title:
- Journal of Applied Communications
- Journal Title Details:
- 79 (1) : 1-11
- Notes:
- search through journal, This assessment was requested by AG*SAT, a consortium of land-grant universities created to plan, coordinate, and deliver distance education in the agricultural science. The perspectives of department heads regarding the delivery of credit instruction using AG*SAT and related technologies were assessed. The heads indicated that their departments will subscribe to one-of-a-kind courses and courses taught by nationally recognized faculty. Most of those surveyed support faculty involvement in distance education, but they perceive that faculty need in-service education in order to teach distance courses effectively. Several programming issues were identified that have implications for ag communicators. (original)
45. Extension agent attitudes toward PENpages as a computer-based information service
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Bowen, Blannie E. (author), Shaffer, Deborah L. (author), and Penn State University, University Park, PA
- Format:
- Journal article
- Publication Date:
- 1992
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 95 Document Number: C07337
- Journal Title:
- Journal of Applied Communications
- Journal Title Details:
- 76 (2) : 25-33
- Notes:
- James F. Evans Collection
46. The potential of using educational technologies to meet the needs of agriculture graduates
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Bowen, Blannie E. (author) and Nti, Naana O. (author)
- Format:
- Journal/research report
- Publication Date:
- 1998
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 108 Document Number: C10272
- Journal Title:
- Journal of Applied Communications
- Journal Title Details:
- 82 (4):34-47
47. Personnel interviewing via videoconferencing
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Bower, Don (author), Courson, Joe (author), and Frazier, Janet (author)
- Format:
- Journal article
- Publication Date:
- 1994
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 97 Document Number: C08022
- Journal Title:
- Journal of Applied Communications
- Journal Title Details:
- 78 (2) : 24-32
- Notes:
- James F. Evans Collection, Videoconferencing has many uses in education and management, and the University of Georgia Cooperative Extension Service tried a new application of the technology. In an attempt to involve as many county, district, and state staff members as possible, an interview was conducted via videoconference for the position of Field Operations Assistant Director. The results of a follow-up survey showed that interviewing candidates via videoconference can be a cost-effective alternative to face-to-face interviewing. (original)
48. Characteristics of Oklahoma agritourism Facebook posts
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Bowman, Brittany (author), Settle, Quisto (author), Riggs, Angel (author), Tomas, Stacy (author), King, Audrey E.H. (author), and Association for Communication Excellence (ACE)
- Format:
- Online journal article
- Publication Date:
- 2020-02
- Published:
- United States: New Prairie Press
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 131 Document Number: D11308
- Journal Title:
- Journal of Applied Communications
- Journal Title Details:
- 104(1)
- Notes:
- 22 pages., via online journal, Agritourism is recreational travel for agricultural activities. While it provides many benefits, such as rural development and heritage preservation, many agritourism operators express challenges in marketing their operations. Social media is increasingly common in tourism marketing, but little research exists describing current marketing practices. Quantitative content analysis was used to describe 174 Oklahoma agritourism operations’ Facebook page activity in June 2018. Original posts created by the agritourism operations and community posts created by the general public had similar amounts of public interaction. Post interactions were not related to post length, and original post interactions were also not related to overall page likes. Live videos and traditional posts received the most interaction amongst types of original posts. Facebook event posts made by the agritourism operation received more public interaction than event posts made by the general public. Agritourism operators should focus on quality over quantity of information and be wary of creating posts in an “echo chamber” as only a small proportion of a large page following interact with posts. Marketing practitioners should avoid providing one-size-fits-all advice in Facebook marketing, as there was a large variety of Facebook activity observed. Future research should more specifically describe content of posts and consider perspectives of agritourism operators and visitors towards current Facebook marketing strategies.
49. Comparison of extension personnel and supervisor perceptions of communications activities
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Bowman, Brittany (author), Settle, Quisto (author), North, Elizabeth Gregory (author), Lewis, Kerri Collins (author), and Oklahoma State University Mississippi State University
- Format:
- Journal article
- Publication Date:
- 2018
- Published:
- United States: New Prairie Press
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 152 Document Number: D10159
- Journal Title:
- Journal of Applied Communications
- Journal Title Details:
- 102(4)
- Notes:
- 18 pages, via online journal, Extension is often called the “best-kept secret” having low awareness with the public but high satisfaction with clientele. Extension services nationwide have faced budget cuts, creating a need for the organization to re-evaluate its activities, including how it communicates with its stakeholders. While Extension personnel are the ones who will do most of the communicating, their supervisors impact the personnel’s actions, which means it is important to assess both groups. A survey was conducted with Extension personnel and their supervisors in Mississippi assessing engagement in communications activities and perceptions of those activities, as well as personnel’s preference of professional development activities. Personnel reported higher use, comfort, and importance of more traditional (e.g. making a speech) and written activities (e.g. writing a promotional handout) than media-relations activities (e.g. being interviewed for TV), social media-related activities (e.g. managing a Twitter account), and visual communication activities (e.g. graphic design). Supervisors perceived individual communications activities as less important overall than personnel did, and although supervisor and communication scores for use and comfort/capability were similar for most communication activities, there were noticeable exceptions. Additionally, personnel preferred professional development activities that were hands-on or showing the activities first-hand (e.g. demonstrations and field days). Future research should be expanded to other states, conducted in a case study format to study specific relationships, and involve qualitative components. Extension should ensure clear supervisor-communication dialogue on prioritizing communication activities, provide training on communication activities with low use and comfort, and utilize early innovators who are comfortable using newer communication activities.
50. Useful water quality information sources : the farmers' point of view
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Breuning, Thomas H. (author / Department of Agricultural and Extension Education, Penn State University, University Park, PA)
- Format:
- Journal article
- Publication Date:
- 1992
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 95 Document Number: C07339
- Journal Title:
- Journal of Applied Communications
- Journal Title Details:
- 76 (2) : 43-49
- Notes:
- James F. Evans Collection