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2. GNC University: a case study in partnering business and education through distance learning
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Irani, Tracy (author), Lundy, Lisa K. (author), Turner, R. Elaine (author), Percival, Susan S. (author), and McPherson, Britton (author)
- Format:
- Journal article
- Publication Date:
- 2004
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C21739
- Journal Title:
- Journal of Applied Communications
- Journal Title Details:
- 88(2) : 51-60
3. Picturing the underserved audience: photovoice as method in applied communication research
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Borron, Abigail S. (author)
- Format:
- Journal article
- Publication Date:
- 2013
- Published:
- USA: Association for Communication Excellence in Agriculture, Natural Resources, and Life and Human Sciences (ACE)
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 190 Document Number: D02175
- Journal Title:
- Journal of Applied Communications
- Journal Title Details:
- 97(4) : 6-18
4. Selected consumers' evaluations of genetically modified food labels
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Miller, Jefferson D. (author) and Meyers, Courtney (author)
- Format:
- Journal article
- Publication Date:
- 2007
- Published:
- International
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C27743
- Journal Title:
- Journal of Applied Communications
- Journal Title Details:
- 91(1/2) : 15-29
5. The rest of the story : print news components in agricultural communications programs at land-grant universities
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Smith, Edward J. (author), Telg, Ricky W. (author), Tomlinson, Don E. (author), and Department of Journalism, Texas A&M University, College Station, TX; Television Communication Specialist, Texas Agricultural Experiment Station; Department of Journalism, Texas A&M University, College Station, TX
- Format:
- Journal article
- Publication Date:
- 1994
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 97 Document Number: C08023
- Journal Title:
- Journal of Applied Communications
- Journal Title Details:
- 78 (2) : 34-46
- Notes:
- James F. Evans Collection, The purpose of this study was to learn about print news units within agricultural communications departments across the land-grant university system, specifically: (1) How much is invested into print news, (2) The type and nature of projects produced, (3) How audiences are defined, and (4) Answers to questions relating to production, distribution, marketing, and demographics. A questionnaire was mailed to all 52 land-grant university agricultural communications departments (50 states plus Puerto Rico and the Virgin Islands)> The return rate was 80.8 percent. Among the findings: reporters overwhelmingly had a journalism/mass communications employment background; almost half of the news release output was of a "feature story" variety. Print news components (called PNCs by the authors) placed the most emphasis on "production agriculture" (producing most releases about this subject) and "nutrition or personal health". Marketing was primarily a function of geography, rather than audience demographics. (original)
6. Young mothers’ trust of celebrities and influencers for food safety and nutrition information
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Settle, Quisto (author), Harvey, Linnea (author), Ruth, Taylor (author), and Rumble, Joy N. (author)
- Format:
- Journal Article
- Publication Date:
- 2023
- Published:
- USA: Association for Communication Excellence
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 206 Document Number: D12930
- Journal Title:
- Journal of Applied Communications
- Journal Title Details:
- V.107, Iss.2
- Notes:
- 21 pages, Because mothers are the primary grocery shoppers for most households, they play a fundamental role in the food their families eat. As such, it is important to understand their perceptions of potential sources of food safety and nutrition information. This study surveyed young mothers (i.e., 18-40 years old) across the United States to assess their awareness, knowledge, and trust of celebrities and social media influencers who communicate about food-related topics. The list of celebrities and influencers consisted of TV chefs, celebrities and influencers who espouse favorable viewpoints of food and agriculture, and celebrities and influencers who espouse more alternative viewpoints of food and agriculture. Respondents were usually more aware and knowledgeable of the celebrities and chefs than the influencers. They also generally trusted the TV chefs the most. There tended to be small-to-medium positive correlations between a respondents’ knowledge of a celebrity/influencer and their trust of that celebrity/influencer but not all were statistically significant. Communicators looking to influence the largest number of people would benefit more from working with celebrities, but social media influencers could still play a role in campaigns that target specific online communities where the influencers’ values align with community members. More research is recommended to expand to other audiences, as well as assessing other celebrities and influencers. Research can also address how consumers use social media to get food-related information, how trust could be affected by communication using different social media platforms, and content analyses of food-related communication by celebrities and influencers on social media outlets.