1. A rose by any other name might be more noticed: attracting journalists' attention in the digital age Collection: Agricultural Communications Documentation Center (ACDC) Contributers: Day, Terence L. (author) Format: Journal article Publication Date: 2003 Published: USA Location: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C18744 Journal Title: Journal of Applied Communications Journal Title Details: 87(2) : 7-13