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12. Before it hits the fan: pre-crisis beef producer information source preferences
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Cartmell, D. Dwayne II (author), Ashlock, Marcus A. (author), and Leising, James G. (author)
- Format:
- Journal article
- Publication Date:
- 2009
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 181 Document Number: C36680
- Journal Title:
- Journal of Applied Communications
- Journal Title Details:
- 93(3-4) : 32-43
13. Blogging agricultural news: a new technology to distribute news real-time
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Chenault, Edith A. (author) and Fannin, Blair L. (author)
- Format:
- Journal article
- Publication Date:
- 2005
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C23246
- Journal Title:
- Journal of Applied Communications
- Journal Title Details:
- 89(2) : 51-57
14. Building engagement in Facebook: A case study with Utah State University Extension
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Kesler, Kenna R. (author), Hall, Kelsey (author), and Spielmaker, Debra (author)
- Format:
- Journal article
- Publication Date:
- 2021-02
- Published:
- United States: New Prairie Press
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 202 Document Number: D12104
- Journal Title:
- Journal of Applied Communications
- Journal Title Details:
- Vol. 105, Issue 1
- Notes:
- 24 pgs., In order to stay relevant in an online world, Extension must properly use social networking platforms to effectively reach diverse audiences regarding agricultural and natural resource issues. However, few studies have focused on how Extension uses Facebook to effectively accomplish its goal. This study’s purpose was to explore how Utah State University Extension Sustainability uses Facebook to engage followers. The researchers conducted a quantitative content analysis of 504 messages posted to the USU Extension Sustainability Facebook page. Graphics and links were the most common post characteristics used by the organization. Text-only posts and posts containing videos were utilized the least. Food was the most common area of sustainability discussed on the page. Posts containing videos, shared content, or that tagged other Facebook pages in messages experienced statistically significantly higher user engagement than posts without those characteristics. Posts containing hashtags experienced statistically significantly lower engagement. Neutral sentiment appeared in the majority of posts. Additionally, information seeking was the most dominant communicative function among the posts. Neither the type of sentiment nor communicative functions were significantly connected to engagement. Future research should determine changes in knowledge, attitudes, intentions, and behavior as a result of exposure to, and engagement with, the Facebook page. Additionally, a qualitative study determining consumers’ attitudes toward Facebook content can provide a deeper understanding of the audience’s thought processes and content preferences. Page administrators should craft engaging content that builds community among followers.
15. Change and the agricultural communicator : electronic dissemination of extension information
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Beck, Howard W. (author), Cilley, Mary L. (author), and Beck: Department of Agricultural Engineering, University of Florida; Cilley: Department of Agricultural Education and Communication, University of Florida
- Format:
- Journal article
- Publication Date:
- 1994
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C07854
- Journal Title:
- Journal of Applied Communications
- Journal Title Details:
- 78 (1) : 1-10
- Notes:
- James F. Evans Collection, Agricultural communicators are accustomed to acting as change agents. Now communicators face the challenge of dealing with technological changes that are reshaping their own profession. A case history is presented of electronic delivery of Extension information at the University of Florida's Institute of Food and Agricultural Sciences (IFAS). This paper examines the role of the technical communicator within an evolving framework of institutional change. It is seen that tasks traditionally performed by editors and artists are in one sense unchanged, although they are now performed by computers. However, there are new opportunities for communicators, especially in the areas of user interface design and knowledge management, that are made possible by the new computer medium.
16. Communicating with farmers about environmental issues
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Bruening, Thomas H. (author / Assistant Professor in Agricultural and Extension Education, Pennsylvania State University)
- Format:
- Journal article
- Publication Date:
- 1991
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 83 Document Number: C05067
- Journal Title:
- Journal of Applied Communications
- Journal Title Details:
- 75 (1) : 34-41
- Notes:
- James F. Evans Collection
17. Communications methods used by agricultural extension agents
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Bouare, Dasse' (author), Bowen, Blannie E. (author), and Bouare: Agricultural Extension Agent, Republic of Mali, West Africa; Bowen: Rumberger Professor of Agriculture, Department of Agricultural and Extension Education, Pennsylvania State University, University Park, PA
- Format:
- Journal article
- Publication Date:
- 1990
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 76 Document Number: C04137
- Journal Title:
- Journal of Applied Communications
- Journal Title Details:
- 74 (1) : 1-7
- Notes:
- James F. Evans Collection
18. Communicators as architects of change
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- King, Dave (author)
- Format:
- Commentary
- Publication Date:
- 2003
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C18743
- Journal Title:
- Journal of Applied Communications
- Journal Title Details:
- 87(1) : 39-41
19. Comparison of extension personnel and supervisor perceptions of communications activities
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Bowman, Brittany (author), Settle, Quisto (author), North, Elizabeth Gregory (author), Lewis, Kerri Collins (author), and Oklahoma State University Mississippi State University
- Format:
- Journal article
- Publication Date:
- 2018
- Published:
- United States: New Prairie Press
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 152 Document Number: D10159
- Journal Title:
- Journal of Applied Communications
- Journal Title Details:
- 102(4)
- Notes:
- 18 pages, via online journal, Extension is often called the “best-kept secret” having low awareness with the public but high satisfaction with clientele. Extension services nationwide have faced budget cuts, creating a need for the organization to re-evaluate its activities, including how it communicates with its stakeholders. While Extension personnel are the ones who will do most of the communicating, their supervisors impact the personnel’s actions, which means it is important to assess both groups. A survey was conducted with Extension personnel and their supervisors in Mississippi assessing engagement in communications activities and perceptions of those activities, as well as personnel’s preference of professional development activities. Personnel reported higher use, comfort, and importance of more traditional (e.g. making a speech) and written activities (e.g. writing a promotional handout) than media-relations activities (e.g. being interviewed for TV), social media-related activities (e.g. managing a Twitter account), and visual communication activities (e.g. graphic design). Supervisors perceived individual communications activities as less important overall than personnel did, and although supervisor and communication scores for use and comfort/capability were similar for most communication activities, there were noticeable exceptions. Additionally, personnel preferred professional development activities that were hands-on or showing the activities first-hand (e.g. demonstrations and field days). Future research should be expanded to other states, conducted in a case study format to study specific relationships, and involve qualitative components. Extension should ensure clear supervisor-communication dialogue on prioritizing communication activities, provide training on communication activities with low use and comfort, and utilize early innovators who are comfortable using newer communication activities.
20. Delivery methods preferred by targeted extension clientele for receiving specific information
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Mustian, R. David (author), Richardson, John G. (author), and North Carolina Cooperative Extension Service, North Carolina State University
- Format:
- Journal article
- Publication Date:
- 1994
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 97 Document Number: C07855
- Journal Title:
- Journal of Applied Communications
- Journal Title Details:
- 78 (1) : 22-31
- Notes:
- James F. Evans Collection, Results from this study of Extension clientele in North Carolina depict the need for Extension professionals to provide educational opportunities through multiple program delivery methods. Clientele's choice of methods was based on receiving information that was both subject and audience specific, yet the information could be received in an understandable and personally comfortable manner. Data were collected by Extension agents using a structured personal interview. Study respondents were mature adults; a majority had nonfarm professions as primary occupations, had completed some post secondary training, had at least some dependence on Extension for information, and received Extension information for more than five years. Respondents indicated personal visits, meetings, newsletters, demonstrations, and workshops as most preferred delivery methods. Other major findings include: method demonstrations were preferred by younger, more educated clientele; clientele with less dependence on Extension and fewer years of contact preferred the videocassette; farmers preferred personal visits and meetings more than did individuals with other occupations; and clientele with the longest interaction with Extension and those perceiving Extension professional as educators were more likely to identify computer software and computer networks as important delivery methods.