1. Branding the berries: consumers' strawberry purchasing intent and their attitude toward Florida strawberries Collection: Agricultural Communications Documentation Center (ACDC) Contributers: Ruth, Taylor K. (author) and Rumble, Joy N. (author) Format: Journal article Publication Date: 2016 Published: USA Location: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 156 Document Number: D07423 Journal Title: Journal of Applied Communications Journal Title Details: 100(2) : 28-42
