1. Loss aversion and regulatory focus effects in the absence of numbers: qualitatively framing equivalent messages on food labels Collection: Agricultural Communications Documentation Center (ACDC) Contributers: Abrams, Katie M. (author) Format: Journal article Publication Date: 2015 Published: USA Location: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 142 Document Number: D06429 Journal Title: Journal of Applied Communications Journal Title Details: 99(3) : 21-36