Subject Term: media effectiveness and radio / Language: English / Journal Title: Journal of Applied Communications

Start Over Subject Term media effectiveness Subject Term radio Language English Journal Title Journal of Applied Communications

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Brooks, John R. (author / Radio/Television Communications Specialist, Louisiana Cooperative Extension Service, Louisiana State University)
Format:: Journal article
Publication Date:: 1992
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 90 Document Number: C06383
Journal Title:: Journal of Applied Communications
Journal Title Details:: 76 (1) : 45-8
Notes:: James F. Evans Collection, This study was designed to examine an automated call-in radio news service versus an operator answered system. It examined how the tapes were being used and attempted to determine the effectiveness of promotional items for the service. It was clear the numbers of callers using the automated service increased significantly (nearly three times) over an operator-answered system. The study suggested that a toll-free telephone number was not a significant factor in whether the service was used and also found that the order in which the stories were available was not important. The results also suggest that for call-in kinds of news services to work, regular promotions to remind the users of the system must be done. (original)

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Rostad, J.A. (author / North Dakota State University Extension Service)
Format:: Journal article
Publication Date:: 1994
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 101 Document Number: C08629
Journal Title:: Journal of Applied Communications
Journal Title Details:: 78 (3) : 15-26

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Martin, Robert A. (author) and Licht, Melea A.R. (author)
Format:: Journal article
Publication Date:: 2006
Published:: USA: Association for Communication Excellence in Agriculture, Natural Resources, and Life and Human Sciences (ACE).
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C26486
Journal Title:: Journal of Applied Communications
Journal Title Details:: 90(4) : 19-38

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Ruth-McSwain, Amanda (author)
Format:: Journal article
Publication Date:: 2008
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 181 Document Number: C36687
Journal Title:: Journal of Applied Communications
Journal Title Details:: 92(3-4)
Notes:: Via online. 14 pages.

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Trede, Larry D (author) and Whitaker, Scott (author)
Format:: Journal / Viewpoints
Publication Date:: 1998
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 108 Document Number: C10271
Journal Title:: Journal of Applied Communications
Journal Title Details:: 82 (4):22-33

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Barclay, Raymond W., Jr. (author)
Format:: Journal article
Publication Date:: 1997
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C23779
Journal Title:: Journal of Applied Communications
Journal Title Details:: 81(4) : 42-51

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Suvedi, Murari (author), Lapinski, Maria Knight (author), and Campo, Shelly (author)
Format:: Journal article
Publication Date:: 1999-07
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 112 Document Number: C11039
Journal Title:: Journal of Applied Communications
Journal Title Details:: <83 (3): 33-50>

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