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Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Leggette, Holli R. (author), Rutherford, Tracy (author), Dunsford, Deborah (author), and Costello, Lori (author)
Format:
Journal article
Publication Date:
2015
Published:
USA: Association of Communication Excellence in Agricultural, Natural Resources, and Life Sciences Communication
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 142 Document Number: D06430
Journal Title:
Journal of Applied Communications
Journal Title Details:
99(3) : 37-52
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Byrnes, Kerry J. (author) and Evans, Jim (author)
Format:
Journal article
Publication Date:
2016
Published:
International: Association for Communication Excellence in Agriculture, Natural Resources, and Life and Human Sciences
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 151 Document Number: D06792
Journal Title:
Journal of Applied Communications
Journal Title Details:
100(1) : 92-104
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Williford, Bo/David (author), Edgar, Leslie D. (author), Rucker, K. Jill (author), and Estes, Stuart (author)
Format:
Journal article
Publication Date:
2016
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 151 Document Number: D06793
Journal Title:
Journal of Applied Communications
Journal Title Details:
100(1) : 80-91
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Baker, Lauri M. (author) and King, Audrey E.H. (author)
Format:
Journal article
Publication Date:
2016
Published:
USA: Association for Communication Excellence in Agriculture, Natural Resources, and Life and Human Sciences
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 151 Document Number: D06794
Journal Title:
Journal of Applied Communications
Journal Title Details:
100(1) : 67-79
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Rodriguez, Lulu (author) and Evans, James F. (author)
Format:
Journal article
Publication Date:
2016
Published:
USA: Association for Communication Excellence in Agriculture, Natural Resources, and Life and Human Sciences
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 151 Document Number: D06795
Journal Title:
Journal of Applied Communications
Journal Title Details:
100(1) : 45-66
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Kurtzo, Fawn; (author), Hansen, Maggie Jo; (author), Rucker, K. Jill; (author), and Edgar, Leslie D. (author)
Format:
Journal article
Publication Date:
2016
Published:
USA: Association for Communication Excellence in Agriculture, Natural Resources, and Life and Human Sciences
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 151 Document Number: D06796
Journal Title:
Journal of Applied Communications
Journal Title Details:
100(1) : 33-43
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Specht, Annie R. (author) and Rutherford, Tracy (author)
Format:
Journal article
Publication Date:
2015
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 153 Document Number: D06908
Journal Title:
Journal of Applied Communications
Journal Title Details:
99(1) : 21-37
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Rumble, Joy N. (author), Rogers-Randolph, Tiffany M. (author), Buck, Emily B. (author), and The Ohio State University
University of Florida
Association for Communication Excellence
Format:
Journal article
Publication Date:
2019
Published:
United States: New Prairie Press
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 15 Document Number: D10429
Journal Title:
Journal of Applied Communications
Journal Title Details:
103(2)
Notes:
16 pages., Via online journal., The livestock industry has repeatedly struggled to effectively communicate livestock care and handling practices in order to promote awareness and acceptance. Many consumers still hold on to the historically picturesque view of production agriculture instead of the modern reality. It is necessary for the industry to identify how much is too much to tell or show consumers. Therefore, this study sought to understand the influence of two communication treatments on attitudes toward livestock care and use. Elaboration Likelihood Model (ELM) served as the theoretical framework for this study. A sample of 1,049 respondents was obtained through non-probability sampling. To fulfill the purpose of this study, the development of an online survey was informed by ELM and measured prior beliefs, personal involvement, and knowledge. An experimental treatment, consistent with persuasive communication within ELM, presented respondents with one of two images of cage-free egg laying housing and accompanying text. One image could be described as “historically picturesque” and the other as “modern reality.” Attitude toward livestock care and use was measured after exposure to one of the images. Respondents held favorable prior beliefs, demonstrated neutral involvement, and answered three or less knowledge questions correctly. Respondents exposed to the modern reality treatment displayed slightly lower attitudes than those exposed to the historically picturesque treatment. The results indicated that both prior beliefs and image exposure had a significant impact on attitude, while personal involvement was not found to be significant.
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Meyers, Courtney (author), Abrams, Katie (author), Allen, Katie (author), and Shultz, Alyx (author)
Format:
Journal article
Publication Date:
2010
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 181 Document Number: C36674
Journal Title:
Journal of Applied Communications
Journal Title Details:
94(3-4) : 6-21
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Evans, Jim (author), Roberts, Owen (author), Simon, Karen (author), and Banning, Stephen (author)
Format:
Journal article
Publication Date:
2010
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 181 Document Number: C36675
Journal Title:
Journal of Applied Communications
Journal Title Details:
94(3-4) : 37-50
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Briers, Gary E. (author), Rutherford, Tracy (author), and Edgar, Leslie D. (author)
Format:
Journal article
Publication Date:
2009
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 181 Document Number: C36683
Journal Title:
Journal of Applied Communications
Journal Title Details:
93(1-2) : 21-34
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Cartmell, D. Dwayne II (author), Robertson, J. Tanner (author), and Naile, Traci L. (author)
Format:
Journal article
Publication Date:
2010
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 181 Document Number: C36700
Journal Title:
Journal of Applied Communications
Journal Title Details:
94(1-2) : 49-60
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Irani,Tracy (author) and Doerfert, David L. (author)
Format:
Journal article
Publication Date:
2013
Published:
USA: Association for Communication Excellence in Agriculture, Natural Resources, and Life and Human Sciences (ACE)
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 189 Document Number: D01929
Journal Title:
Journal of Applied Communications
Journal Title Details:
97(2) : 6-13
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Kern, K. Robert (author)
Format:
Journal article
Publication Date:
2013
Published:
USA: Association for Communication Excellence in Agriculture, Natural Resources, and Life and Human Sciences (ACE).
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 189 Document Number: D01930
Journal Title:
Journal of Applied Communications
Journal Title Details:
97(2) : 14-18
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Murphrey, Theresa Pesl (author), Rutherford, Tracy A. (author), Doerfert, David L. (author), Edgar, Leslie D. (author), Edgar, Don W. (author), and Leggette, Holli (author)
Format:
Journal article
Publication Date:
2013
Published:
USA: Association for Communication Excellence in Agriculture, Natural Resources, and Life and Human Sciences (ACE).
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 189 Document Number: D01931
Journal Title:
Journal of Applied Communications
Journal Title Details:
97(2) : 23-35
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Ahrens, Cheryl Ann (author) and Gibson, Courtney (author)
Format:
Journal article
Publication Date:
2013
Published:
USA: Association for Communication Excellence in Agriculture, Natural Resources, and Life and Human Sciences (ACE).
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 189 Document Number: D01932
Journal Title:
Journal of Applied Communications
Journal Title Details:
97(2) : 36-49
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Cartmell, Dwayne II (author) and Evans, James F. (author)
Format:
Journal article
Publication Date:
2013
Published:
USA: Association for Communication Excellence in Agriculture, Natural Resources, and Life and Human Sciences (ACE).
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 189 Document Number: D01933
Journal Title:
Journal of Applied Communications
Journal Title Details:
97(2) : 50-70
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Carnahan, W. (author)
Format:
Journal article
Publication Date:
2000
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C15872
Journal Title:
Journal of Applied Communications
Journal Title Details:
84 (3) : 7-19
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Legostaeva, Irina Victorovna (author)
Format:
Journal article
Publication Date:
2002
Published:
Russia
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C20431
Journal Title:
Journal of Applied Communications
Journal Title Details:
86(4) : 49-51