1. Context as communication: McDonald's vs. Burger King Collection: Agricultural Communications Documentation Center (ACDC) Contributers: Eaves, Michael H. (author) and Leathers, Dale G. (author) Format: Journal article Publication Date: 1991-11 Published: USA Location: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36402 Journal Title: Journal of Applied Communication Research Journal Title Details: 19(4) : 263-289