1. Measuring biotechnology employees' ethical attitudes towards a controversial transgenic cattle project: the ethical valence matrix Collection: Agricultural Communications Documentation Center (ACDC) Contributers: Small, Bruce H. (author) and Fisher, Mark W. (author) Format: Journal article Publication Date: 2005-09 Published: New Zealand Location: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C25181 Journal Title: Journal of Agricultural and Environmental Ethics Journal Title Details: 18(5) : 495-508