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    Start Over Subject Term horticulture Journal Title Journal of Agricultural and Applied Economics

    1. Are consumers willing to pay more for low-input turfgrasses on residential lawns? Evidence from choice experiments

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Yue, Chengyan (author), Hugie, Kari (author), and Watkins, Eric (author)
    Format:
    Journal article
    Publication Date:
    2012-11
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 187 Document Number: D00999
    Journal Title:
    Journal of Agricultural and Applied Economics
    Journal Title Details:
    44(4) : 549-560

    2. Consumer response to point of purchase advertising for local brands

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Collart, Alba J. (author), Palma, Marco A. (author), and Carpio, Carlos E. (author)
    Format:
    Journal article
    Publication Date:
    2013-05
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 198 Document Number: D09665
    Journal Title:
    Journal of Agricultural and Applied Economics
    Journal Title Details:
    45(2) : 229-242
    Notes:
    Findings suggested that in-store point-of-purchase advertising was not sufficient to significantly increase brand awareness and total demand for local ornamental brands. Buying frequency was found to increase both overall demand and likelihood of brand awareness.

    3. Economic and nutritional implications from changes in U.S. agricultural promotion efforts

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Ho, Shuay-Tsyr (author), Rickard, Bradley J. (author), and Liaukonyte, Jura (author)
    Format:
    Journal article
    Publication Date:
    2014-11
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 138 Document Number: D05781
    Journal Title:
    Journal of Agricultural and Applied Economics
    Journal Title Details:
    46(4) : 593-613