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2. Does rice quality matter? understanding consumer preferences for rice in Nigeria
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Peterson-Wilhelm, Bailey (author), Nalley, Lawton Lanier (author), Durand-Morat, Alvaro (author), and Shew, Aaron (author)
- Format:
- Journal article
- Publication Date:
- 2022-12-16
- Published:
- UK: Cambridge University Press
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 206 Document Number: D12866
- Journal Title:
- Journal of Agricultural and Applied Economics
- Journal Title Details:
- Vol. 54, Iss. 4
- Notes:
- 23 pages, Rice is a staple crop in Nigeria. Even with a push to increase domestic production, little is known about the functionality of Nigeria’s open bag markets and the preferences of consumers for specific rice attributes. Our study uses a hedonic price model to identify quality attribute preferences of consumers and potential market failures. Our results indicate that Nigerian consumers prefer rice with homogenous long slender kernels and a low presence of broken rice and are indifferent to chalkiness. The findings are useful as they can inform future strategies for rice breeders, domestic policy makers, and rice exporters.