Subject Term: advertising and buying behavior / Journal Title: Journal of Agricultural and Applied Economics

Start Over Subject Term advertising Subject Term buying behavior Journal Title Journal of Agricultural and Applied Economics

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Richards, T.J. (author), Gao, X.M. (author), and Patterson, P.M. (author)
Format:: Journal article
Publication Date:: 1999-04
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 115 Document Number: C11585
Journal Title:: Journal of Agricultural and Applied Economics
Journal Title Details:: <31(1): 15-28>

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Collart, Alba J. (author), Palma, Marco A. (author), and Carpio, Carlos E. (author)
Format:: Journal article
Publication Date:: 2013-05
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 198 Document Number: D09665
Journal Title:: Journal of Agricultural and Applied Economics
Journal Title Details:: 45(2) : 229-242
Notes:: Findings suggested that in-store point-of-purchase advertising was not sufficient to significantly increase brand awareness and total demand for local ornamental brands. Buying frequency was found to increase both overall demand and likelihood of brand awareness.

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