12 pages, Canning and home demonstration clubs played an important role in improving agriculture and home life shortly after the turn of the 20th century. Organized in local communities, these clubs for young girls and their mothers provided the opportunity for females to engage in experiential learning through the growth and canning of vegetables. Club work and activities allowed the involved individuals to learn important home life concepts including incorporating more nutritious meals, record keeping, maintaining the family garden, and other duties surrounding the home. In addition, clubs promoted cooperation among various groups, fostered friendships, and provided entrepreneurial opportunities for farm women. Movements such as these increased the demand for agricultural and extension education and many of the strategies developed through these clubs can be implemented in both formal and non-formal education today.
20 pages, Knowledge of agricultural practices has declined in recent years, resulting in consumers becoming uncertain of where and how their food has been produced and the marketing tactics used to promote the product. Historically, the U.S. population’s rich agricultural heritage coincided with higher levels of agricultural literacy. Some scholars, however, have maintained that U.S. culture has begun to lose touch with its agricultural foundations. More recent evidence has demonstrated that consumers acquire knowledge about their food from various media, most notably the Internet and social media. Often these sources use incorrect information and promote food and agricultural marketing trends that may not be grounded in scientific data. In response, this historical narrative analyzed a reform effort that occurred in U.S. food labeling policy and practice in the 1900s, which contributed to food labeling issues and consumer distrust in the agricultural industry. Based on the findings of this investigation, we concluded that food labels were initially intended to provide consumers with more profound knowledge of the food they purchased. However, key legislative acts such as the Fair Packaging and Labeling Act and the Nutrition Labeling and Education Act shifted the food labeling movement into a branding device to differentiate products and brands. We recommend that agricultural practitioners explore new ways to communicate their message more effectively. We also call for producers to incorporate more personal and emotional appeals when marketing agricultural products to better compete with third-party branding efforts.
17 pages, Community engagement has significant impacts on SBAE teachers’ perceived opportunities to remain at their schools or in the profession at large. We wanted to better understand how interactions between teachers and their communities invoked challenge or support, particularly in helping us understand how to retain mobile teachers. Specific to this study, our purpose was to understand how individuals in communities interacted with each other’s positions to better identify where support and challenge were perceived. This discourse analysis utilized the metalanguage generated from a series of interviews, based in dialogue, with several actors across a single migratory context. To evaluate the use of positionalities, we aligned previously identified positions of each group against the other. This condensed to three themes articulating how actors’ positionalities interacted: Conflicting Requirements, I Can and I Will, and All My Love and Support for question one, and themes of Support and Challenge to answer question two. These themes culminated in an interactional work cycle recognizing replaceability and we discuss the theoretical implications of this work cycle for SBAE teachers and community influencers alike.
12 pages, The purpose of this descriptive survey research study conducted with agriculture teachers in North Carolina was to determine their in-service training needs in order to be effective for preparing students with the 21st century skills necessary for students to be successful. This study reaffirms the need for continuation of leadership education as an important skill and integration of reading, writing, and math concepts into all agricultural education curricula for preparing students to be successful in the 21st century. The role of agriculture in global food security; application of problem-based learning; planning and delivering lessons to utilize higher order thinking skills; teaching leadership skills; and development of teamwork and student collaboration were identified as the five most important in-service training needs for preparing agriculture teachers to be effective educators. Findings of this study are limited to North Carolina agriculture teachers. This limitation of applying findings for other states should be addressed by conducting a study with a diverse sample of agriculture teachers across the nation.
14 pages, University agricultural educators are challenged to employ innovative approaches to prepare undergraduates in agriculture and natural resources to address complex global problems while understanding interconnected systems. Undergraduates, current members of Generation Z (Gen Z), prefer environmental sustainability and innovation, but solutions for addressing these preferences in educational settings remain elusive. Exploring Gen Z’s environmental consumption values and how those values relate to their systems thinking tendencies may provide university educators with insights on how to best educate Gen Z students. The purpose of this study was to examine the association between Gen Z students’ green consumer values and systems thinking tendencies. Data were collected using a web-based survey instrument of 68 undergraduate students at the University of [state]. Findings revealed respondents somewhat agreed they had green consumer values and respondents often used systems thinking when seeking to make an improvement. A Spearman’s rank-order correlation coefficient indicated a positive, yet weak, association between systems thinking tendencies and green consumer values. The association necessitates further exploration. University agricultural educators should incorporate systems thinking educational tools into classrooms so Gen Z students can effectively engage in systems thinking when addressing complex agricultural issues, like sustainability. Additional implications for systems thinking teaching are explored.
15 pages, Agriculture is a significant contributor to the global economy and critical for future food and fibre production. To maximise the industry efficiencies and improve sustainability, a knowledgeable workforce is essential. Today’s school-aged youth will be the next generation agriculture workforce. However, there is concern that today’s youth are more detached from agriculture than ever before, viewing the industry as an unattractive career prospect and possessing low levels of agricultural literacy. Using a qualitative approach, this research presents the results from an open-response survey item asking Australian primary and secondary students to ‘list three words you think of when you hear the word ‘agriculture’’. Focus groups with Australian primary and secondary teachers were also conducted to explore these findings. Overall, students appear to have what can be described as a conventional understanding of agriculture as it relates to traditional farming, particularly animal production. However, students appeared to have a lower level of understanding and perception of the industry in less-traditional settings, including modern careers and the technologies involved. Improved agricultural education in Australia, including both formal and informal programs on possible career paths and technology adoption in the industry is recommended to support knowledge development of the modern sector to attract the next generation workforce.
14 pages, Demand exists for a workforce with graduate degrees in agricultural and environmental sciences. However, research on effective graduate student recruitment into colleges of agricultural and environmental sciences (CAES) is limited. Prospective graduate students consider distinctive factors when selecting an institution, necessitating further examination of their communication channel use. Media richness theory posits communication media are on a continuum of leanness to richness, and agricultural communicators can select the proper medium for an audience based on the message and its richness. The purpose of this study was to explore the effects of media richness during the recruitment of prospective graduate students. Nineteen graduate students representing 10 departments within a CAES participated in semi-structured interviews. Qualitative inductive coding revealed three prominent communication channel themes: online, indirect, and direct. Findings indicated participants began their journey using indirect and online channels with less personalization and moved into richer media with the capacity for immediate feedback as their interest increased. Participants expressed disappointment at online channels with outdated information because they felt impersonal. Participants preferred phone or zoom calls as rich media to understand institutional culture, valuing personalization and immediate feedback from current students.
16 pages, School-Based Agricultural Education teachers faced a unique challenge during the COVD-19 pandemic as they continually tackled state and local health mandate decisions while teaching technical skills in a variety of settings, advising FFA chapters, and supervising work-based learning experiences. These challenges could influence teacher motivation in a variety of ways. Thus, the purpose of this study was to explore the essence of SBAE teacher motivation during the shared trauma of the COVID-19 pandemic. This phenomenological study consisted of eight solo interviews and two focus group interviews (n = 14) that focused primarily on teachers’ motivation within their teaching role. Participant responses resulted in four themes: 1) stronger teachers emerging from the chaos, 2) triumphs and challenges of working with students in the three-circle model, 3) always the scapegoat, rarely allowed to graze, and 4) forced reconciliation of work-life priorities. These themes consisted of both motivational and demotivational factors in the teachers’ past year, and provide insight for state staff, teacher educators, and professional development providers as they support teachers as the pandemic continues.
15 pages, Using a semi-structured interview approach, ten mentors from a leadership development program focused on building leaders in Colleges of Agriculture and Life Sciences across the nation provided insights regarding their mentoring method, process, and experiences. Mentors interviewed agreed the mentoring process was beneficial for themselves as well as their mentee. However, clear thematic differences were evident depending on whether a previously existing relationship was in place between mentor and mentee. Specifically, mentoring relationships that were extensions of previous relationships tended to have less formal structures and more subjective outcomes than newly established mentoring relationship counterparts. Nevertheless, both categories of mentoring relationships indicated a desire for a formal set of mentoring expectations as well as access to program curriculum to help guide and inform the process.
17 pages, The mainstream agricultural literacy movement has been mostly focused on school-based learning through formal curricula and standardized non-formal models (e.g., FFA, 4-H). The purpose of the current study is to qualitatively explore through a grounded theory approach, the development, sharing, and translation of diverse forms of agricultural knowledge and perspectives among adult learners within informal and non-formal learning settings. Data collected through interviews with and naturalistic observation of agricultural practitioners with diverse personal and professional backgrounds are used to guide the development of a holistic agricultural epistemology framework. Based on this framework, we argue the scope of the agricultural literacy movement should be expanded to better account for more diverse sets of learners (e.g., adults), worldviews (e.g., local food production and consumption), and curricular models and settings (e.g., informal and nonformal).
