7 pages, This study was conducted to assess the knowledge and perceptions of 4-H members in a midwestern state regarding agriculture, food, and natural resources. Data were collected from 550 respondents but did not constitute a representative sample of all 4-H members. However, the results of this study may have implications for agricultural literacy educational initiatives on a practical basis. Three objectives were specified for this study as follows: 1) to assess the level of agricultural knowledge among 4-H members; 2) to assess the level of positive perceptions about agriculture among 4-H members; and, 3) to describe the demographic variables of 4-H members that may influence their agricultural literacy. 4-H members were most knowledgeable about the Natural Resources and Marketing of Agricultural Products concept areas, whereas the lowest group mean knowledge score was the Plant concept area. The 4-H members group produced lower (most positive) perception mean scores for the Natural Resources and Animal Science concept areas, whereas the highest (least positive) score was in the Policy concept area. Respondents who indicated their farms were between 10 and 50 acres and who had experience in raising plants, gardens, or crops, and who were enrolled in high school agricultural education produced lower knowledge of agriculture scores than those who did not possess those characteristics. However, 4-H members who lived on a farm produced higher knowledge of agriculture scores than those who did not possess those characteristics. 4-H members who lived on a farm produced less positive perception of agriculture scores while 4-H members who indicated their farms were between 10 and 50 acres and were also enrolled in high school agricultural education produced more positive perception of agriculture scores.
Nordstrom, Patricia A. (author), Richards, Martha J. (author), Wilson, Lowell L. (author), Coe, Brenda L. (author), Fivek, Marianne L. (author), and Brown, Michele B. (author)
Format:
Journal article
Publication Date:
2000
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C17342
11 pages, This paper considers issues related to farmers' control of program planning for non-formal agricultural adult education1. Discussion is based on an empirical study of a $10 million Canadian sustainable agriculture education program that was initiated, created, and controlled by a coalition of farm organizations, supplanting a traditional role of extension. Theories of participatory extension education provide a theoretical framework for consideration of issues in the case. Participation theory guides the formation of partnerships among extension, communities, industry, and government. In the area of sustainable agriculture, however, stakeholders may conflict, presenting challenges to engagement and decision-making processes. Moreover, agricultural education researchers have produced little data to show effects of stakeholder involvement in program planning, putting the extension system at risk of desiring increased levels of engagement without a knowledge base about potential impacts. The study was conducted over a 3-year period using cultural anthropology and participatory action research. Farmers strongly influenced five program elements: (a) staffing, (b) content, (c) instruction, (d) evaluation, and (e) composition of planning group.
"93% of graduate students in this sample were unable to demonstrate complete proficiency in writing." 41% showed "adequate writing ability." 60% "inadequate."
10 pages, United States science scores have remained stable over the past 12 years, and as a result secondary school students have been deemed less proficient than international peers. Additionally, there has been increased pressure for accountability from both teachers and students. This highly competitive performance-based classroom environment has threatened student motivation. Due to this, many have moved away from an emphasis on rote memorization and lessened the threat of performance testing by using inquiry and problem solving strategies as a way to provide more autonomy in the classroom. Agricultural education has joined the movement in providing autonomy in the classroom through inquiry-based teaching methods. This study investigates the perceptions of school-based agriscience students toward agriscience and inquiry-based instruction when taught through inquiry-based instruction. The perceptions of 170 secondary agriscience students who responded to the questionnaire indicated more favorable attitudes toward agriscience. Participants also had positive responses to items regarding agriculture’s importance to society, and influence in their daily lives. It is recommended that inquiry-based instruction be utilized in the agriscience classroom to promote student learning and motivation. Further investigations on the impacts of student motivation in the classroom when inquiry-based instruction is utilized in school-based agriscience education should be investigated.
14 pages, Demand exists for a workforce with graduate degrees in agricultural and environmental sciences. However, research on effective graduate student recruitment into colleges of agricultural and environmental sciences (CAES) is limited. Prospective graduate students consider distinctive factors when selecting an institution, necessitating further examination of their communication channel use. Media richness theory posits communication media are on a continuum of leanness to richness, and agricultural communicators can select the proper medium for an audience based on the message and its richness. The purpose of this study was to explore the effects of media richness during the recruitment of prospective graduate students. Nineteen graduate students representing 10 departments within a CAES participated in semi-structured interviews. Qualitative inductive coding revealed three prominent communication channel themes: online, indirect, and direct. Findings indicated participants began their journey using indirect and online channels with less personalization and moved into richer media with the capacity for immediate feedback as their interest increased. Participants expressed disappointment at online channels with outdated information because they felt impersonal. Participants preferred phone or zoom calls as rich media to understand institutional culture, valuing personalization and immediate feedback from current students.
18 pages, Organizational culture shapes how members of a group act. The culture has the power to exclude potential new members who do not fit into the culture of the organization. Research on urban school-based agriculture programs has indicated that urban agriculture students face barriers to their participation in the National FFA Organization (FFA). Experiences of urban FFA members at a National FFA Convention can provide researchers with an understanding of how urban agriculture students view the FFA organization. The purpose of the case study was to explore how urban FFA members experienced the FFA organizational culture while attending the 2012 National FFA Convention. We followed one urban FFA chapter during the 2012 National FFA Convention and conducted interviews before, during, and after the convention. We also conducted focus group interviews and made observations. Belmont FFA members did not generally perceive their experiences at the convention as a barrier to their involvement in FFA and were generally positive toward the FFA artifacts, beliefs, and values they identified at the convention. However, these findings need to be understood in the context of the members who attended the convention as their motivation to participate in FFA may have positively influenced their views.
12 pages, The purpose of this descriptive survey research study conducted with agriculture teachers in North Carolina was to determine their in-service training needs in order to be effective for preparing students with the 21st century skills necessary for students to be successful. This study reaffirms the need for continuation of leadership education as an important skill and integration of reading, writing, and math concepts into all agricultural education curricula for preparing students to be successful in the 21st century. The role of agriculture in global food security; application of problem-based learning; planning and delivering lessons to utilize higher order thinking skills; teaching leadership skills; and development of teamwork and student collaboration were identified as the five most important in-service training needs for preparing agriculture teachers to be effective educators. Findings of this study are limited to North Carolina agriculture teachers. This limitation of applying findings for other states should be addressed by conducting a study with a diverse sample of agriculture teachers across the nation.
13 pages., Via online journal., This study examined adoption of Information and Communication Technologies (ICTs) by
agricultural science and extension teachers in Abuja, Nigeria. Specifically, the objectives are to:
identify the background and demographic characteristics of agricultural science and extension
teachers in the study area; examine the factors influencing adoption of ICTs by respondents and
determine the challenges or constraints militating against adoption of ICTs by respondents in the
study area. Data were collected from 60 purposively selected agricultural science and extension
teachers in the study area. Data were analyzed using descriptive statistics SPSS 19.0, Likert scale,
t-test and Logit model. Ages, teachers’ experience, access to ICTs were significant factors
influencing adoption of ICTs by respondents at 1% probability level. Teachers’ attitude, teachers’
awareness significantly influences adoption of ICTs by respondents at 5% probability level. Word
processors are perceived useful in setting tests and examination question papers, while, photocopy
machine was perceived ease to use to make copies of teaching materials. Access to appropriate
ICTs equipment and lack of infrastructure such as irregular electricity supply are the major
challenges. The study recommends easy access, awareness and use of ICTs by instructors and
regular supply of electricity to improve and stimulates adoption of ICTs by respondents.
Focus on the most effective means of communicating with opinion leaders. In this study, respondents were asked to indicate whether they were interested in interacting with alumni of leadership development programs through a list of eight potential communication channels.
15 pages., ISSN-1042-0541, Via ERIC., Employers have identified oral and written communications skills to be the most important skills graduates should possess when entering the workforce. In order for faculty to better understand their students' oral and written communications skills, they should understand what apprehension the students have toward oral and written communications. Specifically, no studies have been found that explore communication apprehension (CA) or writing apprehension (WA) in agricultural communications students. The purpose of this study was to qualitatively explore agricultural communications students' perceptions of CA and WA. Participants believe agricultural communications instructors set up an environment that is conducive to changing behavior. However, students realized and identified areas of improvement that could help them lower their CA and WA. Recommendations for practice are provided in order to help alleviate CA and WA in agricultural communications students.
17 pages, The mainstream agricultural literacy movement has been mostly focused on school-based learning through formal curricula and standardized non-formal models (e.g., FFA, 4-H). The purpose of the current study is to qualitatively explore through a grounded theory approach, the development, sharing, and translation of diverse forms of agricultural knowledge and perspectives among adult learners within informal and non-formal learning settings. Data collected through interviews with and naturalistic observation of agricultural practitioners with diverse personal and professional backgrounds are used to guide the development of a holistic agricultural epistemology framework. Based on this framework, we argue the scope of the agricultural literacy movement should be expanded to better account for more diverse sets of learners (e.g., adults), worldviews (e.g., local food production and consumption), and curricular models and settings (e.g., informal and nonformal).
Rose, Chelsea (author), Stephens, Carrie A. (author), Stripling, Christopher (author), Cross, Tim (author), Sanok, Danielle E. (author), and Brawner, Shelby (author)
Format:
journal article
Publication Date:
2016-06-30
Published:
USA: PKP Publishing Services
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 208 Document Number: D13315
13 pages, The study sought to identify the benefits of FFA membership based on the fulfillment of three basic human needs: love and belonging, self-esteem, and self-actualization. The study focused on the fulfillment of FFA members’ basic human needs as defined by Abraham Maslow. The three needs on which this study focused are: love and belonging, self-esteem, and self-actualization. The study found a majority of FFA members’ three basic human needs are met due to their involvement in career development events, leadership positions, and other FFA activities. Of all research questions, the highest concentration of members claimed to have a more enjoyable high school experience as a result of their membership in the FFA. Future research should focus on determining how the FFA improves the high school experience. This research could be helpful to other career and technical education organizations and future success within the FFA. Moreover, linking the relevance of meeting Maslow’s basic human needs with active participation in student organizations could assist teachers and program advisors as they recruit and retain members.
13 pages, Much is known about the benefits of interacting with animals for learners. However, little is known about the animals’ potential influence on the communication ability of the presenter/educator. The purpose of this qualitative study was to describe the experience of undergraduate students who used live animals (baby chicks, turtles, salamanders, and non-venomous snakes) during in-class and outreach presentations and the animals’ role in influencing their communication ability. The influence of an instructor who teaches with such animals was also examined. A purposive sample of students enrolled in an introductory environmental education course open to all majors was obtained and five students agreed to participate in semi-structured interviews. Once audio was recorded and transcribed, the constant comparative method was used to analyze the data. Six reoccurring themes emerged. Presenting with a live animal (1) helped students feel less nervous while teaching, (2) increased presenter confidence, (3) promoted flexibility while teaching, (4) encouraged audience analysis, (5) helped create a positive, comfortable learning environment, and (6) influenced student career decisions. These themes aligned with Bandura’s triatic reciprocality model. Pre-service teacher education programs may consider using small, live animals, when relevant, with apprentice teachers as they can equally benefit the presenter and learning environment.
15 pages, Using a semi-structured interview approach, ten mentors from a leadership development program focused on building leaders in Colleges of Agriculture and Life Sciences across the nation provided insights regarding their mentoring method, process, and experiences. Mentors interviewed agreed the mentoring process was beneficial for themselves as well as their mentee. However, clear thematic differences were evident depending on whether a previously existing relationship was in place between mentor and mentee. Specifically, mentoring relationships that were extensions of previous relationships tended to have less formal structures and more subjective outcomes than newly established mentoring relationship counterparts. Nevertheless, both categories of mentoring relationships indicated a desire for a formal set of mentoring expectations as well as access to program curriculum to help guide and inform the process.
15 pages., via online journal, Genetic modification (GM) science has received considerable pushback from consumers despite the research finding GM products are safe for consumption. This may be partly due to the disconnect between consumers and farms since most consumers are disconnected from the farm by at least three generations. The largest consumer population is composed of millennials, which is the generation furthest removed from the farm which may mean they need to be educated differently about GM science than other generations. The purpose of this research was to determine if there were generational differences regarding the perceived attributes of GM science to inform the development of extension programs designed to educate consumers about GM science. A survey was used to collect consumers’ perceptions of GM science. The respondents were grouped into generational classifications and perceptions between groups were compared. The findings revealed generations do perceived GM science differently and extension programs should be designed for specific generational audiences.
Via Online Journal, Extension is challenged with meeting the needs of a variety of stakeholders. As the country becomes
more urban, Extension may need to adapt programming to reach new clients. Having an
understanding about what, when, and how urban food producers gather information is important
to address their needs. Information that is relevant, up-to-date, and meets clients’ needs, enables
their ability to adopt new ideas and innovative technologies, providing more opportunities for
success. A mixed-method research design explored the information needs and information-seeking
behavior of urban food producers in Columbus, Ohio. Urban food producers in this study most
needed information to increase food production. Respondents preferred to receive information
from the Internet and other electronic media over conventional information sources. This group of
urban producers trusted information from university and Extension sources, but expressed mixed
opinions about their personal experiences with OSU Extension.
Chris Clemons (author), James R. Lindner (author), Bruce Murray (author), Mike P. Cook (author), Brandon Sams (author), and Gwendolyn Williams (author)
Format:
Journal article
Publication Date:
2018-04-15
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 149 Document Number: D10105
Via online issue. Pgs. 283-252, The purpose of the study was to examine the confluence of agricultural literacy, what it means to
be agriculturally literate, and if a gap between agricultural literacy and being agriculturally
literate existed. Two primary research questions framed this study: 1) How do agriculture
professionals define agricultural literacy? 2) What does it mean to be agriculturally literate? While
the terms literacy and literate are often used synonymously they have important and different
meanings. This study used the Delphi Study Technique for determining consensus. The Delphi panel
consisted of engaged agricultural professionals from seven states. These professions represented
a broad spectrum of agricultural careers and experience. Each panel member was recognized as
a leader in his or her field. The findings indicated that participants did not discern a difference
between agricultural literacy and being agriculturally literate in regards to reading, writing, and
speaking about agriculture. This study supports the conclusion that the terms agriculturally literate
and agricultural literacy are used interchangeably. Agricultural professional may not be aware of
the inherent differences between possessing agricultural literacy and being agriculturally literate.
18 pages., via online journal., Meeting the demands of a proficient scientific workforce depends on students’ communication skill preparation. To describe students’ self-perceptions of their communication skills, we surveyed 315 students in Texas A&M University’s College of Agriculture and Life Sciences. Participants noted they were most proficient in their ability to listen effectively and least proficient in asking effective questions. Each communication skill characteristic showed a statistically significant difference before and after college engagement, but we found no statistically significant difference in the overall communication scores of students. Therefore, we recommend: 1) interviewing employers to understand their perceptions of entry-level employees; 2) investigating when students transition from false sense of confidence to actual confidence; 3) conducting a longitudinal study to investigate students’ perceptions of communication skills throughout their college experience; 4) evaluating faculty’s communication
teaching methods across disciplines; and 5) investigating the influence of self-reflection on students’ attained communication skills. Conducting such studies could lead to stronger connections between the academy and the industry, especially as faculty strive to align their teaching with needs of the industry.
22 pages, via online journal, Traditionally, 4-H agents have been communicating with stakeholders through newsletters; either in print or online. 4-H agents have used social media as an additional tool to communicate with their stakeholders since its introduction. Social media communication can help maintain or increase stakeholder involvement in the 4-H program because a large percentage of the population is active on social media. Using Uses and Gratifications Theory and Diffusion of Innovations Theory as frameworks, this study sought to determine how Florida 4-H agents engaged with their stakeholder audiences using social media, and vice versa. The uses and gratifications motivations for engaging in media were used to understand what motivations were used to engage their audience and what type of posts (according to motivation) stakeholders were engaged in most. The diffusion of innovations innovation-decision process helped to understand the audiences’ decision to engage in posts dependent upon the motivation used. The results of this study concluded the selected 4-H programs differed in the content that they posted but the 4-H stakeholders did not differ in how they engaged in their respective programs posts.
10 pages, via online journal, Extension’s ability to purposively develop the capacity of its agents to effectively work with and
lead people is limited by a lack of data that identifies for which competencies agents need training.Interpersonal leadership competencies are widely recognized as important for Extension
professionals and the literature indicates they are linked with job satisfaction, motivation, and
performance. The Borich method was used to identify priority training needs for Extension agents
in Florida within the interpersonal leadership domain. A Principal Component Analysis revealed
the interpersonal leadership competencies could be operationalized into two latent constructs,
conflict management and group leadership. Competencies for which training is most needed were
mostly part of the conflict management construct. The results can be used to intentionally design
professional development programs, improve the state’s competency model, and inform future
research related to conflict in Extension.
17 pages, Scholarship within the social sciences of agriculture, food, and natural resources (AFNR) exists, in part, to inform solutions to complex problems. Increasingly, complex problems are found at the nexus of social and ecological systems; therefore, scholarship within the social sciences of AFNR must mirror this social-ecological characteristic. Existing AFNR social science literature on resilience lacks the required social-ecological perspective, conceptualizing resilience as an individual characteristic. The absence of a social-ecological perspective of resilience fails to holistically address the complexity of AFNR systems and the challenge therein. Therefore, the current manuscript seeks to inform social science scholarship within AFNR by foregrounding social-ecological resilience as a necessary approach to addressing the complexity of challenges found throughout AFNR systems. Included in the discussion is a critical review of individual resilience, an introduction to adaptation and transformation, an outline of social-ecological resilience, an in-depth analysis of the seven principles of social-ecological resilience, and a discussion of social-ecological resilience thinking applied to the seven research priority areas described by the American Association for Agricultural Education. In total, the current manuscript paves the way for additional systems-based research in the AFNR social sciences by introducing critical concepts and approaches related to social-ecological resilience.
14 pages., via online journal., The smartphone is perhaps the most influential device in modern society. Research has indicated
students perceived that using smartphones in the classroom aided learning. However, most American
high schools ban students from using phones in the classroom. Previous research supports the idea
that advanced smartphone applications in student- centered learning environments can improve
achievement and motivation. Currently, there is little in the agricultural education literature pertaining
to smartphone enhanced learning among secondary agriculture students. This study compared
motivational differences between non-equivalent comparison groups. Secondary agricultural students
from 13 schools across Louisiana completed the Course Interest Survey to measure motivation during
a forestry unit. Data were analyzed using Hierarchical Linear Modeling. The analysis rendered no
statistically significant differences between the groups in motivation. It was concluded that
smartphones do not reduce motivation and should be considered in agricultural education classrooms
where policy permits.
15 pages., via online journal., Water quality is a complex issue and residential fertilizer can be one of the many contributors to poor water quality. Working with residential audiences to help them understand and reduce their impacts on water quality is an important task among many agricultural education and Extension professionals. In order to effectively work with residential audiences, we must first understand what influences their intent to engage in fertilizer best management practices. In this research, we paired the Diffusion of Innovations and Elaboration Likelihood Model to examine the influence of perceptions of an innovation’s characteristics, personal involvement with water, and communication on intent to engage in fertilizer best management practices. The communication was presented to experimental groups as a 35-second video about fertilizer best management practices. Data were collected via a survey instrument and were analyzed using inferential procedures. Four of the five characteristics of innovations significantly influenced intent to engage in fertilizer best management practices among the control group. However, all five characteristics were significant among the entire sample but the influence was less compared to the control group. Involvement increased intent while the video treatments had little effect. The results of the research support existing findings, but also offer areas of new discovery as well as insights for practice and additional study. Future research should examine the repetition of communication as well as different dimensions of involvement.
14 pages, via online journal, Water quality is a complex issue and residential fertilizer can be one of the many contributors to poor water quality. Working with residential audiences to help them understand and reduce their impacts on water quality is an important task among many agricultural education and Extension professionals. In order to effectively work with residential audiences, we must first understand what influences their intent to engage in fertilizer best management practices. In this research, we paired the Diffusion of Innovations and Elaboration Likelihood Model to examine the influence of perceptions of an innovation’s characteristics, personal involvement with water, and communication on intent to engage in fertilizer best management practices. The communication was presented to experimental groups as a 35-second video about fertilizer best management practices. Data were collected via a survey instrument and were analyzed using inferential procedures. Four of the five characteristics of innovations significantly influenced intent to engage in fertilizer best management practices among the control group. However, all five characteristics were significant among the entire sample but the influence was less compared to the control group. Involvement increased intent while the video treatments had little effect. The results of the research support existing findings, but also offer areas of new discovery as well as insights for practice and additional study. Future research should examine the repetition of communication as well as different dimensions of involvement.
12 pages, The article discusses the importance of regenerative agriculture and its implications for education within agriculture, food, and natural resources sectors. The document highlights how regenerative agriculture focuses on restoring ecosystem processes, such as improving soil health, increasing biodiversity, and enhancing water retention, while also promoting more sustainable agricultural practices. It also touches upon the challenges faced by conventional agricultural systems, including the loss of soil health and vulnerability to climate change, while advocating for interdisciplinary approaches to teaching and research. The document encourages a shift from industrialized agriculture towards systems that work with nature, offering examples of successful regenerative agricultural practices, both in the U.S. and globally.
19 pages, Consumers’ perceptions of the terminology used on food production labels may lead to a perceived risk, which influences their grocery shopping decisions. Risk perception is the consumers’ belief that he or she may be exposed to something that is harmful or uncertain. Women are more aware of food labels due to their perceived risk associated with health and the environment. This study used Q methodology to describe a variety of viewpoints related to women’s grocery shopping decisions. Using a Q set of 36 statements, 18 women sorted based on the condition of instruction, “How do you make food decisions?” Factor scores, field notes, and post-sort interviews were used to interpret the arrays as the Frugal Shopper, the Price Conscious Shopper, and the Engaged Shopper. The Frugal Shopper was interpreted to be an economical shopper with little concern for food production methods. The Price Conscious Shopper is concerned for the effect on various production methods, but price is the main priority. The Engaged Shopper is willing to pay higher prices to have more choices when grocery shopping. Improved communication and a deeper understanding of consumers’ perceptions of food labels may help decrease the perceived risk associated with various food production methods.
17 pages, Environmental education (EE) programs, when combined with human-wildlife interactions (HWI), can trigger emotions, an essential part of attitudes that influence pro-environmental behaviors (PEB). We used participant observation and a post-event evaluation survey to investigate emotional response to HWI among participants from marine educational programs at the University of Georgia Marine Education Center and Aquarium, Savannah, GA. We found that during HWI participants demonstrated positive (e.g., empathy) and negative emotions (e.g., frustration) with animals, including misconceptions and negative perceptions toward snakes and horseshoe crabs. In addition, outdoor exploration, contact with wildlife (direct or indirect), biofacts exhibitions and live animal presentations were the practices that most engaged participants in the programs, indicating that animals (e.g., turtles and crabs) can increase participants’ interest in educational activities. By incorporating wildlife in EE practices, educators can engage individuals in activities and stimulate their emotional attachment to animals, which can encourage changes in perceptions, leading to PEBs necessary for environmental conservation.
Sharing the importance of agriculture, agricultural education, and programmatic efforts through Extension is vital to ensuring policy makers and the general public understand the need for supporting the overall agricultural industry. However, communicatingsuch importance can be challenging without accurate, evidence-based language to describe what makes agricultural initiatives unique and effective. Furthermore, having knowledge of the unique strengths of Extension builds a foundation of resources agricultural staff can use in problem-solving, communication, and education techniques. A Delphi study was conducted to research the unique strengths of University of GeorgiaExtension in an effort to better educate and communicate with local and state stakeholders. Findings resulted in 11 strengths that gained 100% agreement from research respondents. Six thematic categories covering all agreed-upon strengths document strengths in an explicit way that can also help with internal communication and education effortswithin the Extension organization.
