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    Start Over Subject Term extension programs Subject Term farmers Journal Title Journal of Agricultural Education

    1. Clientele group and extension council officer perceptions of the Cooperative Agricultural Extension Service

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Birkenholz, Robert J. (author), Habeeb, Moayyed (author), and Watson, Curtis R. (author)
    Format:
    Journal article
    Publication Date:
    1987
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C17478
    Journal Title:
    Journal of Agricultural Education
    Journal Title Details:
    28(4) : 15-20

    2. Identifying Generational Differences to Target Extension Programming when Discussing Genetic Modification

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Beattie, Peyton (author), Lamm, Alexa J. (author), Rumble, Joy N. (author), and Ellis, Jason D. (author)
    Format:
    Online journal article
    Publication Date:
    2018
    Published:
    United States: The American Association for Agricultural Education
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 131 Document Number: D11320
    Journal Title:
    Journal of Agricultural Education
    Journal Title Details:
    59(3) : 154-168
    Notes:
    15 pages., via online journal, Genetic modification (GM) science has received considerable pushback from consumers despite the research finding GM products are safe for consumption. This may be partly due to the disconnect between consumers and farms since most consumers are disconnected from the farm by at least three generations. The largest consumer population is composed of millennials, which is the generation furthest removed from the farm which may mean they need to be educated differently about GM science than other generations. The purpose of this research was to determine if there were generational differences regarding the perceived attributes of GM science to inform the development of extension programs designed to educate consumers about GM science. A survey was used to collect consumers’ perceptions of GM science. The respondents were grouped into generational classifications and perceptions between groups were compared. The findings revealed generations do perceived GM science differently and extension programs should be designed for specific generational audiences.